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  • 13 Pay-Per-Click Blogs We Googled So You Don’t Have To

    13 Pay-Per-Click Blogs We Googled So You Don't Have To

    According to Wikipedia,

    To Google [goo·gle – transitive verb, often capitalized] means using the Google search engine to obtain information on something or somebody on the World Wide Web.

    Sounds easy right?

    Not so much. We actually found it really hard to find *good* PPC blogs. And that’s what makes this collection even more special.

    To make it super useful, we added extra data to each blog’s description including authors, social reach, how often on average they produce new content and what you can expect.

    Whether you manage a multi-million dollar marketing budget or are looking to invest $0.30 on your first click, you’ll want some guidance from the folks who’ve been there before.

    So let’s get to it.

    In no particular order, here are the internet’s best PPC blogs. If you know of any more, please add them in the comments section.

    1. PPC Hero

    PPC Marketing Blog No. 1: PPC Hero
    Authors: The PPC Heroes
    Twitter Followers: 10,000+
    Updates: Daily

    PPC Heroes 2

    What to expect: From basic how-tos to sophisticated bid automation techniques, PPC Hero talks about it all. The beauty of this blog is that its writers are fearless. They test adventurously and aren’t afraid to speak their minds. It’s the perfect way to learn without taking risks yourself.

    2. Inside Google Adwords

    PPC Marketing Blog No. 2: Google Adwords Blog
    Authors: Google
    Twitter Followers:

    AdWords Blog

    What to expect: Straight from the source to your marketing team — Google will help you prepare your data feeds for the holidays, walk you through new product launches, and teach you techniques for better understanding your customer conversion funnels. Be the first to know when a major change happens. Educate your team.

    3. Search Engine Watch – PPC Section

    PPC Marketing Blog No. 3: SearchEngineWatch – PPC
    Authors: Various 
    Twitter Followers: 

    SEW 1

    What to expect: If you’re an online marketer, Search Engine Watch is a must-read. The website covers a range of customer acquisition strategies from content marketing to SEO and social media. PPC is very much a part of this ecosystem and is a topic that Search Engine Watch covers up to a few times per week. Detailed how-tos and thought leadership are both the norm for this blog. The best part? They make sure that all their content is actionable.  And hey, if you’re up to it, you should write for the blog too.

    4. Acquisio Blog

    PPC Marketing Blog No. 4: Aquisio Blog
    Authors: Acquisio Team
    Twitter Followers: 


    What to expect: At any given time, you probably have hundreds of PPC questions running through your minds. The problem is, you may not have a buddy with whom to share your thoughts out loud. Will greed ruin Facebook ads? Are you thinking about starting your own small PPC agency? Should quality scores be your priority or most important goal? This blog takes a deep dive into every PPC marketer’s mind. Why not ping this vendor with the questions you’re facing too? We bet they could help!

    5. WordStream

    PPC Marketing Blog No. 5: WordStream Blog
    Authors: Larry Kim, Zina Kayyali, Andy Stefano, & Team
    Twitter Followers: 16,503
    Updates: Weekly


    What to expect: WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing.Within this mix, team member Larry Kim publishes solid blog posts on PPC. We love this blog’s perspective, that PPC is a part of an even larger marketing mix.

    6. The Clix Marketing Blog

    PPC Marketing Blog No. 6: Clix Marketing
    Authors: The Clix Marketing Team
    Twitter Followers: 701
    Updates: Weekly


    What to expect: Clix is run by an internet marketing jack of all trades. In other words, this team has witnessed full-spectrum PPC strategies. In the world of PPC blogs, this one is a hidden gem. But we’ll bet that it won’t be hidden for long. There’s so much actionable stuff here. Whether you’re looking for Excel tips or strategies for dealing with PPC burnout, you need to share these resources with your entire marketing team. Inspiration overload = awesome.

    7. PPC Chat

    PPC Marketing Blog No. 7: PPC Chat
    Authors: Matthew Umbro, James Svoboda, and Paul Kragthorpe
    Twitter Followers: 2,500
    Updates: Weekly

    PPC Chat

    What to expect: Sometimes blogs just aren’t enough. You need that human-to-human interaction. You need to talk it out. When you feel that conversation void in your heart, look no further than PPC Chat. The name is self-descriptive. Follow this blog, and you can participate in weekly Twitter chats about PPC. And if you miss the live chat? Read the streamcap instead.

    8. Bing Ads Blog

    PPC Marketing Blog No. 8: Bing Ads Blog
    Authors: MSFT & Guest Bloggers
    Twitter Followers: 20,500+
    Updates: Weekly


    What to expect: Bing’s search marketshare is approximately 20%. Especially if you’re aiming to reach a general consumer audience, this platform is one that your SEM team cannot afford to ignore. Strategically speaking, if you’re not sure where to get started, this blog will guide you there.

    9. Pay Per Click on Quora

    PPC Marketing Blog No. 9: PPC on Quora
    Authors: Quorans 
    Quora Followers: 2,000+ Followers
    Updates: Monthly


    What to expect: It’s not cheating, we swear. Even though Quora isn’t a blog, we think you’ll find phenomenal reading material here. Ask a question, or pop in to see what the rest of the PPC community is talking about. This topic forum is also a portal to other Quora discussions on Facebook ads (5,000+ followers), Search Engine Marketing (5,500+ followers), Internet Advertising (12,000+ followers), Google AdWords (7,500+ followers), and ad networks/ad services (2,500+ followers). Holy cake pops, that’s a lot of people!

    10. Certified Knowledge

    PPC Marketing Blog No. 10: Certified Knowledge
    Authors: Brad Geddes
    Twitter Followers: 8,000+ Followers
    Updates: Weekly

    Certified Knowledge

    What to expect: Certified Knowledge is a comprehensive, membership-based community for PPC insight. This blog is jam-packed with workshop details and interviews with some of the industry’s top experts. In addition to the blog, you’ll have access to private forums, PPC tools, AdWords video lessons, beginner tools, advanced strategies, an SEM library, and industry news.

    11. PPC Associates Digital Marketing Blog

    PPC Marketing Blog No. 11: PPC Associates Digital Marketing Blog
    Authors: The PPC Associates Crew
    Twitter Followers: 1,000+ Followers
    Updates: Daily

    PPC Associates

    What to expect: This blog will keep you entertained for hours. And when you feel like you need a change of pace? Download one of the free PPC Associates guides on effective habits of search marketing and Facebook advertising strategies. Learn how to reach your social audiences, why you should bid on your branded keywords, and how to emphasize the narrative behind your advertising.

    12. The Trada Blog

    PPC Marketing Blog No. 12: The Trada Blog
    Authors: Anna Sawyer
    Twitter Followers: 5,000+ Followers
    Updates: Monthly


    What to expect: Trada is a platform that gives marketers and website owners access to a community of PPC experts who do the daily work of campaign setup, buildout, research, and optimization on your paid search campaigns. Check out blog posts related to popular tools and why companies like Walmart can afford to spend a $15 cost-per-click on a $10 stapler. (Hint: it’s because of a crucial marketing concept called lifetime value). This thoughtful bog is a must-read.

    13. Tenscores

    PPC Marketing Blog No. 13: TenScores Blog
    Authors: Christian Nkurunziza
    Twitter Followers: 150+
    Updates: Monthly


    What to expect: The company’s co-founder (Chris) doesn’t write that often, but when he does, it’s awesome. This blog is committed entirely to quality scores, a real pain point for many online advertisers. You could call this blog a “hidden gem” or “up and comer.” Label it what you want. The bottom line is that you need to check it out. And while you’re at it, check out his Google AdWords quality score tracking tool, too.

    Now it’s your turn. What are some of your favorite PPC resources, blogs, and articles? Share them with your fellow readers here. Happy bidding, folks.

    Did I miss any rockstar PPC blogs? Add them in the comments section.

    — Ritika Puri

    About Ritika Puri
    Ritika Puri is a Los Angeles based marketing and business blogger who writes about trends in data, internet culture, and entrepreneurship. She's inspired by the intersection between technology and sociology.
    » More blog posts by Ritika Puri
    • Duran Drake

      Hi Ritika,

      I think Googling is not too hard but what you search that matters it all about searching and placing the right keywords on the search bar.

      I enjoyed your content as you always talk about PPC.

    • Thank you for your efforts to create awesome post, it will help to many webmasters, i enjoyed the post as i am eager to learn new ppc techniques and all, all the awesome blog, wordstream and PPC Hero sites providing steps in details,

      Cheers, Jayesh Pau

    • Thanks for including the Clix Marketing blog! We greatly appreciate the kind words and support of our content.

    • Vince


    • XLabPPC

      This one is also good: http://ppcblog.com/

    • I love the Wordstream blog. Gives me more information than anything i could find in a paid product.

    • Very honored to be on the list. Thank you Ritika. It’s true, I should blog more. I’m simply too lazy. I prefer to enjoy the sun.

      • Why don’t you blog outside :)?

        • lol… “I prefer to enjoy the sun rather than working/blogging”. I see you’re a very analytical person :)

    • Ritika, thanks for compiling these resources.
      You should also add our blog in there: http://blog.ispionage.com/
      The blog focused on PPC, SEO and Social media.

      • Cool! Thanks for pointing this out.

    • Thanks – great list! I’ve now added several new ones to my bookmarks. In particular, The Trada Blog, PPC Associates Digital Marketing Blog and PPC Chat were new to me. Hopefully this will boost our (mainly Adwords) PPC marketing efforts in our B2B corporate film business!

      Christian (Copenhagen, Denmark)

    • Migue

      How about http://conversionxl.com/ ? :)

    • Another one to add to the list from the campaign building tool SpeedPPC.


    • Thanks so much for such a great list. I agree completely about how hard it can be to find quality PPC information online. Check out http://www.digitalgroundup.com/blog and http://www.digital4startups.com for two more PPC oriented blogs with high quality content.

    • I’ve been thinking a while now about going to the USA market, but am struggling with which websites offer good deals. So will store those in my arsenal and set up a good plan

    • Weekly updated AdWords PPC blog here – http://www.clickclickmedia.com.au/online-marketing-blog/ – Has a lot of actionable articles.

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    • Thanks for putting this list together! While I follow many of these as well, there were a few new ones that I’ll definitely be checking out.

    • Thanks for this guys – a lot of information here. It seems that you set very specific goals which were then crucial for not only analysis but also identifying where the campaign could be improved in the future.

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    • Good list! Here’s another good one:

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    • Thanks for putting this together. I actually think some people forget to look at the official Google Adwords blog, so this is a good reminder.

    • Ritika, thanks for compiling these resources.
      You should also add our blog in there: https://www.conversionperk.com/
      The blog focused on PPC, SEO and Social media.

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      The blog focused on PPC, SEO, Magento, Shopify and Word press.
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