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Why Traffic Shaping is So Dang Fantastic for Conversion Rates Thumbnail

Why Traffic Shaping is So Dang Fantastic for Conversion Rates

Take a look at your analytics. Chances are you have high-traffic pages that don’t get many conversions and high-converting pages that don’t get much traffic. Fortunately, traffic shaping offers a simple way to move visitors from high-traffic pages to high-converting pages. But wait, WTF is traffic shaping and how does it work? You have questions, we have answers.
Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible Thumbnail

Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

How do you create high-converting ecommerce landing pages that drive signups, subscriptions and sales? You don’t reinvent the wheel. Instead, you take a detailed look at the existing good, bad and shockingly terrible ecommerce landing pages to diagnose exactly where your own pages are succeeding… or failing.
The Definitive Guide to Agency Marketing Automation Thumbnail

The Definitive Guide to Agency Marketing Automation

Agency life is hard work. You spend so much of your time getting results for your clients that often simple tasks — such as implementing email automation workflows — fall by the wayside. Not anymore, my friends! This step-by-step guide will help you set up effective workflows to nurture your leads all the way from interested contacts to happy customers. Because no lead should be left behind.
6 Landing Page Video Worst Practices to Avoid (And What to Do Instead) Thumbnail

6 Landing Page Video Worst Practices to Avoid (And What to Do Instead)

Search "video best practices" and you're bound to unearth a plethora of helpful results. That's all fine and dandy, but how do you know your landing page video is the best it can be... if you don't also know worst practices to avoid? Lucky for you, we've got you covered, with the top 6 landing page video no-nos, and how to make 'em right.
Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR] Thumbnail

Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR]

In our latest webinar, Larry Kim of WordStream declared that there’s no excuse for neglecting to create targeted pay-per-click ads — especially when you’re equipped with five of his favorite PPC personalization hacks. Are you using the one he calls “the most interesting AdWords feature in the last 10 years”?
Here’s the Marketing Strategy Brief Unbounce Uses for Every Campaign Thumbnail

Here’s the Marketing Strategy Brief Unbounce Uses for Every Campaign

If you're on a small marketing team, campaign strategy and execution is a breeze. But as teams grow, the right hand doesn't always know what the left hand is doing and a structured process becomes necessary. To get you started, Unbounce's Director of Campaign Strategy deconstructs our process for planning and executing successful campaigns.
The Aftermath of Mobilegeddon and What It Means for Marketers Thumbnail

The Aftermath of Mobilegeddon and What It Means for Marketers

When the term "Mobilegeddon" was first used to describe Google's mobile algorithm update, some thought it might have been a little bit dramatic. But recent data is showing just how serious Google is about ensuring that users have a delightful experience on mobile devices.
Is Your Designer Killing Your Conversions? Thumbnail

Is Your Designer Killing Your Conversions?

As we've learned to make more design decisions based on data, the tension between marketers and designers has reached new heights. But designers and marketers have a ton to learn from each other. Learn to speak the right language, and you can transform your designer into a CRO superstar.
Retargeting, As Explained by Nerf Guns [PODCAST] Thumbnail

Retargeting, As Explained by Nerf Guns [PODCAST]

Even if landing page visitors don't convert the first time around, you've got to gently remind them that you exist. In this episode of the Call to Action podcast, we break down the basics of an effective retargeting strategy – using Nerf Guns to illustrate.