Retargeting, As Explained by Nerf Guns [PODCAST]

Here’s how to get better at retargeting, as explained by Nerf Guns. Image by Jake Sutton via Flickr.

Sometimes, your landing page visitors aren’t quite ready to convert. At least not yet. And that’s all right.

There isn’t much you can do to convince people who simply need more time, but there is a lot you can do to remind them that you exist and gently nudge them toward conversion.

Which is where retargeting comes in.

In this episode, we talk to Johnathan Dane about how retargeting can help you recapture those prospective customers that haven’t yet taken the plunge (but totally want to).

In this episode you’ll learn…

  • How to retarget without weirding out prospective customers.
  • How an IRS company increase ROI 20 times over with retargeting.
  • What nerf guns can teach you about running a successful retargeting campaign.

Listen to the episode

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Mentioned in the podcast

About Stephanie Saretsky
Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
» More blog posts by Stephanie Saretsky


  1. Syed

    Hello Stephanie,

    Magic is the only food that I say after reading any of your post.

    Thanks !

  2. Daniel Daines-Hutt

    Hey Stephanie,
    Great podcast and I LOVE the nerf gun reference!
    Using cross sell retargeting works great. In fact retargeting on its own is awesome

    We ran a campaign recently and saw over 7000% ROI by segmenting and using psychology and multiple images for each offer. We then tried it with an E-commerce business for a flash sale and saw $114 in traffic and retargeting for $18,750 in sales!

    Definitely going to be testing this a LOT more!


    • Stephanie Saretsky

      Hey Daniel,

      Glad you liked the podcast! Definitely keep us updated on your tests, sounds like you’re having some great experiences with retargeting already.

      • Daniel Daines-Hutt

        Thanks Stephanie

        Yeah the podcast was great! (Definitely tempted to start our own it seems fun!)
        Our results have been pretty crazy so far so we’re testing more to see what happens with much larger audiences etc

        Look forward to the new show!

  3. Peter Schaun

    Loved the podcast and got a kick out the the Nerf Gun analogy, you’re great.


  4. Retargeting

    Very useful podcast, thanks for it! Retargeting is a very powerful marketing tool if it’s used correctly.