4 Ways to Stop Your Landing Pages from Being a Giant Fail
Learn the basic of making your landing pages more conversion centric in these 4 simple steps, that focus on your copy, CTA, headline and social proof.
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7 Google+ Tricks That I Know and You Don’t…
Critics say Google+ is merely a copycat attempting to dethrone Facebook as the king of social media. But it has a few tricks up its sleeve that set it apart from the pack. Here are a few ways to use Google+ to give your marketing a kick in the pants that Facebook didn't see coming.
Top 10 Articles By Mr. Landing Page
Over the last year Oli has shared his insights and thoughts, his metaphors and humor, and his uncanny ability to make even the most boring topic fairly relevant. So, in honor of Mr. Landing Pages’ birthday (Jan. 14) we are reviewing his best Unbounce posts of the past year.
How to Use Negative Keywords to Positively Impact Your Campaign Strategy
Targeting specific keywords can sometimes bring unwanted traffic. Here's how to use negative keywords to make your campaigns more relevant to your audience.
How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue
For many, the subject of website popups can be tricky. There's no doubt they can be highly annoying when used aggressively or poorly, but as the ecommerce marketers at Auckland-based Canvas Factory found, there is indeed a right way to experiment and see meaningful results. Today's post shares their success and targeting lessons.
Conversion Heroes Part 3: Split Testing – An Interview with Paras Chopra
Paras Chopra from Visual Website Optimizer discusses comparative split testing and shares insight into what you should and shouldn't be testing.
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How Unbounce Used Popups to Get 3,000+ Leads [Case Studies]
Unbounce has been testing lead gen popups on our website and blog for the past year. Using just two popups, we were able to collect 3,200+ leads and signups for Conversion Rate Optimization Day and Digital Agency Day. Here’s what we learned, and how you can apply our learnings to your own website popup strategy for maximum conversions.
For More Meaningful Copy, Think Like a Fiction Writer
What makes a story great is not the happy ending, the romance or even when the hero overthrows the villain. A great story is one that takes the reader on a transformative journey. And great copy? Well it does that, too. By leveraging the core elements of a great story, you can craft persuasive and gripping copy that promises transformation… all the reader has to do is click that CTA.
5 Subtle Yet Super Powerful Copywriting Tips
Marketing is like martial arts. You can grow by taking aggressive action, or you can step back and target "pressure points" by finding small tweaks that create big wins. The same is true of your copywriting, so take heed of these five simple techniques for crafting compelling copy.
3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts
Is your landing page copy killing it… or is it killing your conversions? Before you write another word, check out these battle-tested landing page copywriting tactics.