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Call to Action Conference 2017 – Recap and Recordings Thumbnail

Call to Action Conference 2017 – Recap and Recordings

Whether you made it to Call to Action Conference or not, two days and 20 speakers makes for *a lot* of information to retain. Quit feeling the FOMO and/or information overload. Treat yo self to the recordings and slides from the conference.
Does PPC Management Software Make Sense for Your Company? Thumbnail

Does PPC Management Software Make Sense for Your Company?

Many companies find that PPC management software helps them minimize the time they spend supervising their campaigns by making some of the day-to-day decisions for them — but it's not always a one-size-fits-all solution. We've got five questions you should ask yourself to make an informed decision about whether or not PPC management software is right for your company.

The anatomy of a landing page

Every great landing page is composed of a core group of elements. These building blocks, as you might call ’em, should be used as a guide when creating your content. Some readers won’t like to hear this. After all, isn’t good marketing all about finding ways to stand out from the crowd? Why would you … Continued
The Silent Landing Page Conversion Killer (And How to Stop It) Thumbnail

The Silent Landing Page Conversion Killer (And How to Stop It)

Good copywriting is all about countering your prospects' objections — but what happens when all that reassuring leaves you with a massive wall of text? Excess copy on landing pages can be a serious conversion killer, but we've got a helpful hierarchy (and a simple remedy) to help.
The 4-Hour Website Optimization Challenge: What Would the Experts Do? Thumbnail

The 4-Hour Website Optimization Challenge: What Would the Experts Do?

There are no hacks when it comes to conversion rate optimization. No shortcuts. Just hard work and continuous testing, analyzing and iterating. But few of us have the time to plan and execute a proper strategy — even if we do have the necessary skills and resources in place. So we asked the experts: Is it possible to generate a sustainable lift for a website in just a few hours? Their answers might surprise and inspire you.
5 Real Estate Landing Page Templates for Your Appraisal Thumbnail

5 Real Estate Landing Page Templates for Your Appraisal

The bulk of marketers putting money into paid ads for real estate are not using landing pages. This presents an opportunity for real estate agents, brokers, realtors and marketers to set themselves apart from the competition and collect valuable leads.
Direct Your Landing Pages Like a Hollywood Legend Thumbnail

Direct Your Landing Pages Like a Hollywood Legend

Billy Wilder was one of Hollywood's most prolific writers and directors. With more than 70 writing credits to his name, his 10 rules for writing screenplays come from vast experience. What's amazing is how well his advice translates to landing pages.