5 Real Estate Landing Page Templates for Your Appraisal

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If showing houses were this easy, no one in real estate would need a landing page. But it ain’t. Image source.

Do a Google search for the name of your city + “real estate.” Click on a few of the sponsored ads. Did you find a landing page?

Chances are you didn’t, because most real estate agents have not yet caught on to the fact that they need to be sending their paid traffic to dedicated landing pages.

If you’re a real estate agent, a broker, realtor or even an agency working on behalf of any of these people, this represents an awesome opportunity for you to stand out from your competition, establish trust and collect a lot more leads.

A few weeks back we held a landing page design competition with our friends over at ThemeForest and got more than 100 submissions in 18 categories. Here are five outstanding real estate landing page templates that anyone can use to give their business that extra edge over the competition.

We’ll break down what’s great about them, and how you can use them to make your marketing more successful.

1. WorkMan

This real estate template comes in two styles: click-through and lead generation.

You can use the click-through template (pictured) for showing off specific properties. Give readers a taste of the houses you’re selling along with a description.

The lead generation template has a form for potential buyers to fill in their information right at the top of the page. This one would be most useful for real estate agents who want to offer prospects a quote or give their visitors information about the service they offer. This information could come in the form of an ebook about how to purchase real estate, a guide to city neighborhoods, or any other content that might be of value to potential homeowners.

Each version of the template has a nice, big space for your hero shot at the top of the page. This is perfect for real estate agents, as it gives you the opportunity to show your prospects some aspirational image that can help them get a better idea of what you’re offering them. As Unbounce’s co-founder Oli Gardner says in his 5 Essential Elements of a Winning Landing Page post:

The idea here is to get your customers to empathize and place themselves in a scenario where they are using it.

In this case, “it” refers to the house you’re selling. On a real estate landing page, that image might be a happy couple in front of a house, a family playing in the backyard, or some folks relaxing on a porch. Whatever you choose, it should help people imagine themselves living in that house.

2. Luxra


This page uses conversion centered design, and includes a feature that will be of particular interest to real estate agents — the video section.

Videos increase the length of time people stay on your page, giving your message more time to sink in. And if you feature yourself or company employees in the video, it gives prospects the opportunity to get to know you better. There’s a reason real estate agents put their face on “for sale” signs; people are more likely to buy from people that they know and trust.

Video can be used to address buyer modalities. These are profiles that describe different buyer behaviors.

As CRO extraordinaire (and friend of Unbounce) Angie Schottmuller explains, different buyers require different amounts of information. Video appeals to buyers who need more information and visuals.

If you’re using multiple advertising channels (AdWords, Facebook, Bing, etc), be sure to A/B test a page with video versus one without. This will help you to establish which of those channels is most receptive to video.

3. Agents


I love this lead generation page. It reminds me a bit of the benches or billboards that you see with pictures of real estate agents’ bright, smiling faces. Except that this page has a form where folks can immediately send you their information so that you can get in touch with them.

A real estate agent could, for example, offer a free consultation to potential customers on this page.

As a real estate agent, you know the importance of selling yourself to potential clients before you sell a house, and this landing page template offers the opportunity for you to really let your personality shine through.

4. Avira

This is a landing page that would work well for someone selling multiple properties in a new suburban development, for example. From top to bottom, each section gives you the opportunity to show off features of the community that set it apart from others, and the different types of dwellings one might find there.

The map next to the icons that display the amenities in the immediate area is a great touch, as well. It gives your readers a sense of the neighborhood, and may very well generate further interest in the property.  

The other thing this page has going for it is contrast. Notice the use of whitespace, which gives the page plenty of room to breathe. This breaks up the page and draws the eye from one section to the next, allowing you to present your message in nice, bite-sized pieces.

5. Homes

Now that literally* everyone has a smartphone, landing pages that are mobile responsive are not just a nice thing to have – they’re a necessary part of any marketing campaign. In June of 2014, Google searches from a mobile device totaled 27% of all real estate-related searches. A Google Consumer Study from April 2014 states:

Most people would use their mobile device to do at least one of the following: search for listings, find directions to a house, look for more information on a listing, call or e-mail an agent directly, or watch a video while out looking for a home.

Like the others in this category, this page is mobile responsive. But this page has something that might help readers keep scrolling when they first arrive on their mobile device.

The arrow that points towards the form at the right of the page is a great directional cue that helps draw attention to your form. When designing for mobile, you could take that arrow and point it downward instead. This would give your readers the impetus to keep on scrolling down the page to get all the information they need to convert.

Little touches like this can go a long way towards capturing leads on mobile, so make sure to make the most of them (and test them too)!

*Not literally.

Get what you need to convert

There are more than 170 Unbounce landing page templates on ThemeForest, so if you can’t find what you’re looking for when browsing our free Unbounce landing page templates, make sure to get over there and take a look.

And don’t be afraid to get your hands dirty with some A/B testing. The most important thing you can do when using landing pages for real estate marketing campaigns is to test variations to make sure that you’re reaching your audience in the right way.

You never know what might make the difference between a page that sends you qualified leads, and one that gets ignored.

Be sure to test, test, and then test again!

About Mark John Hiemstra
Mark John Hiemstra is a content marketer who formerly worked out of Unbounce’s Montreal office. A writer by day and a reader by night, he is loathe to discuss himself in the third person, but can be persuaded to do so from time to time. Find him on Twitter here: @MJHiemstra
» More blog posts by Mark John Hiemstra


  1. Lana

    This is funny, I have been wanting to have landing pages created for about a year now except I don’t have the time to do the work. Do you know of anyone, or does Unbounce do any of this type of custom work? I really want to get a couple created, especially one for home buyers, and one for home sellers.

  2. softwebstudioz

    Mark John Hiemstra,

    Thanks for sharing Good work on how to do successful blogging. once again Thanks for this article.

  3. Akram

    i need template for my real estate sub-domain, i am searching but this template is best Classified ads

  4. Ryan Hoffman

    Good article. One thing I have run into with PPC is that Google has stopped some of my ads from running when using landing pages. They want users to be taken to relevant content and sometime these Squeeze pages are getting disapproved by Google. Knowing how to side step this would be helpful. When someone searches “City homes for sale” and land on a squeeze page rather than listings, they most often leave.

  5. Jessica

    Nice Article!!

    I have a real estate and I am working on creating a good landing page. Thanks for the above examples. May be I have to do some A/B testing and tweaking to check what will work best for me.

  6. Dian

    I am going to use them and see my conversion can increase. I am sure that these are much better than the landing pages I was using previously.

  7. goldcliffmine

    thanks for info about Good work on how to do successful blogging. I bealive you will be success in your business. visit me John on http://bit.ly/1FYKarW
    see you John

  8. Surjith

    Hello Mark,

    Did you noticed? the screenshot you took all with a messy font? But its not. Kindly re-take screenshot or get it from Item Preview => Screenshots section on Themeforest. Because the Font looks horrible.


  9. Lionel

    After doing split-testing for years I find the shorter Landing Pages with a Image/Photo that is indicative of what is for offer (Product/Service) with accompanying text and testimonials the best. Also, Short with the Form, if possible use a Button with a pop-up form, especially if asking for most than Name/Email…

  10. Yomar

    I am these days studying about landing pages and I have come to a conclusion that if your landing pages are longer and contain a good copy then chances are that you will have better conversions. What is your view about this Mark ?

  11. Domus

    We have used a couple of the Unbounce landing pages from themeforest and by far the best one we have used is: http://themeforest.net/item/master-real-estate-unbounce-template/8564874

    Over the past few months, along with a lot of tweaking on Adwords – our enquiries have rocketed by using this theme for different products that we are offering.

  12. Digital Advance

    Very useful post, but I’m a bit confused.
    Thought landing pages should have only one goal and one call to action not to distract users.
    But these landing pages have a ton of things in them just like regular websites: social network icons, listed properties, etc.
    I guess a little info about the company and social proof helps conversions, but how much information is too much?

  13. CoralixThemes

    Hello, we have a theme for real estate in unbounce!
    London – Real Estate Landing Page: http://themeforest.net/item/london-real-estate-landing-page/10108810

  14. Russell

    Hi, its good piece of writing on the topic of media print, we all be familiar with media
    is a wonderful source of information.

  15. Website Designing

    I’m more than happy to uncover this website. I wanted to thank
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  17. xavier

    I like avira page that lead to the existing features by displaying existing facilities

  18. Best property in india for investment

    Wow Awesome Landing Page Templates, I have been looking for a long time. I really appreciate your efforts. Thanks for sharing with us.

  19. andrew

    well so wonderfull template

  20. Smanik Design

    Mark John Hiemstra,
    Thanks for sharing Good work on how to do successful blogging. once again Thanks for this article.

  21. James Parker

    Great post, Mark John Hiemstra , I would like to say that you really have a wonderful collection of templates. Please keep posting some beautiful posts like this one. And thanks for the post.

  22. Manmeet

    Nice designs . Are they free to use. Thanks for sharing .

  23. Ismael

    I leave the landing page of a campaign that we started

  24. Web Designer Mumbai

    Thank you! for this exciting & useful post, we might post you as one of our favorite resources on our site! Keep up the great work!

  25. Moch Subkhan

    This landing page tutorial helps me to maintain my presentation project. Great posting Mark !

  26. Trendingusaha

    Great landing page templates. I have wondering apply to many presentation projects.

  27. Trendingusaha

    I wondering have apply to many landing page projects. Great posting

  28. Deepa

    Thanks for sharing the helpful landing page templates and resources.
    keep sharing :)