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[PODCAST] The Psychology of Landing Page Design

You can't create awesome landing pages without first understanding how the human mind works. In this episode of Call to Action, we talk to Neil Patel about the psychology of anticipation and how you can leverage it to increase your conversions.
How Ron Swanson Can Help You Find A/B Testing Ideas [PODCAST] Thumbnail

How Ron Swanson Can Help You Find A/B Testing Ideas [PODCAST]

Who knew binge-watching Parks and Recreation could make you a smarter marketer? Listen to this episode of the Call to Action podcast to find out how learning your prospect's favorite TV show can help you formulate smarter A/B testing hypotheses.
[PODCAST] Test Your Way to Personalized Welcome Emails That Convert Thumbnail

[PODCAST] Test Your Way to Personalized Welcome Emails That Convert

Your email marketing funnel has a lot of work to do. It has to woo prospects and nudge them gently toward conversion – all without being overbearing or spamming them 'til they unsubscribe. So how do you find that happy medium? Listen to this episode of Call to Action to find out.