[PODCAST] How Reading Your Prospect’s Mind Will Make You Better at AdWords

If you want to run AdWords campaigns that convert, you need to know what’s on your prospect’s mind.

I’m not talking about having a crystal ball.

In the latest episode of Call to Action, Tiffany da Silva, Director of Digital Strategy at Powered by Search, explained that no supernatural powers are required.

In fact, you can tell a whole of a lot just from what people are searching for. By learning more about user intent – their stage in the buying cycle and what they’re looking for – you’ll create better, higher-converting PPC ads.

Tune in to learn…</>

• How to deliver on what you promise by aligning your ads and landing pages
• How to segment keywords based on a prospect’s stage in the buying cycle
• How observing competitors can help you one-up them

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Mentioned in the podcast

• User intent definition via Unbounce’s Conversion Marketing Glossary
• All The Marketing Statistics That You Need via Hubspot
• Know Your Customer and Cut PPC Costs By 54% by Andrew Witherow via Razorlight Media
• Theme Music: “Gypsy Song” by the Freak Fandango Orchestra, available on the Free Music Archive, under CC by license

— Stephanie Saretsky