/ Podcast[PODCAST] How Reading Your Prospect’s Mind Will Make You Better at AdWords By Stephanie Saretsky on February 18th, 2015 in PodcastTotal244 145 41 58Image by The Justified Sinner via FlickrIf you want to run AdWords campaigns that convert, you need to know what’s on your prospect’s mind.I’m not talking about having a crystal ball.In the latest episode of Call to Action, Tiffany da Silva, Director of Digital Strategy at Powered by Search, explained that no supernatural powers are required.In fact, you can tell a whole of a lot just from what people are searching for. By learning more about user intent – their stage in the buying cycle and what they’re looking for – you’ll create better, higher-converting PPC ads.Tune in to learn…</>How to deliver on what you promise by aligning your ads and landing pagesHow to segment keywords based on a prospect’s stage in the buying cycleHow observing competitors can help you one-up themListen to the episode Listen on iTunes. Prefer Stitcher? We got your back.Help us out!If you enjoyed the podcast and have a minute, please rate and review us on iTunes for the chance to win some sweet prizes.We’d really love to hear what you think – and it won’t hurt our iTunes ranking, either.Mentioned in the podcastUser intent definition via Unbounce’s Conversion Marketing GlossaryAll The Marketing Statistics That You Need via HubspotKnow Your Customer and Cut PPC Costs By 54% by Andrew Witherow via Razorlight MediaTheme Music: “Gypsy Song” by the Freak Fandango Orchestra, available on the Free Music Archive, under CC by license— Stephanie SaretskyAbout Stephanie Saretsky Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie» More blog posts by Stephanie Saretsky