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  • [PODCAST] The Psychology of Landing Page Design

    Understanding how anticipation works in a user’s brain can help you create more psychologically powerful landing pages. Image source.

    There’s a reason that so many conversion rate optimization “best practices” stem from the field of psychology.

    If you understand human behavior – the desires and motivations of your audience – then you’re better equipped to give people what they want.

    In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user’s brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions.

    Tune in to learn…

    • The science behind why positive messages lead to higher conversion rates.
    • How understanding real-world visual cues (such as stoplights) can help you design better landing pages.
    • How anticipating what your visitors want will help you rise above competitors.

    Listen to the episode

    Listen on iTunes.
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    Mentioned in the podcast

    — Stephanie Saretsky


    About Stephanie Saretsky
    Stephanie Saretsky is the Multimedia Producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
    » More blog posts by Stephanie Saretsky
    • Stephanie,
      Great podcast. I came here to read and found this podcast. It gave me a lot of information for a landing page I am creating, as well some things not in my mind.

      Now I can get back to fixing the things in my landing page I thought were correct, but now I know will be much better.

      Thanks again,

      • Stephanie Saretsky

        Hi John,

        I’m glad to hear that you enjoyed the podcast and that you were able to get some tips with it. Thanks for listening!

    • I love all of these ideas and in a previous job (marketing hospitality and spa), these would have world wonderfully. In my new position (marketing criminal defense legal services), this is more difficult to achieve. It’s not a product purchase they are making. Our conversions don’t actually take place online – only the lead is completed online. Conversions take place in the office once they’ve met with an attorney and that attorney has secured the retainer. Trying to offer a feeling a delight in legal service landing pages is difficult to achieve. The “delight” would not be in purchasing something to make them happy – the “delight” would be in focusing on the human aspect of their situations and fulfilling the need to be a salve to their problem. I would love to hear more about specific marketing ideas in service areas like this. That being said, I can still take some of these tips and apply them to our landing pages such as colour, copy, and positive reinforcement with testimonials. Thank you!

    • Love to hear above podcast about landing page design.
      Landing page is the most important page in website that improves conversion rate rapidly, if it is designed perfectly.

    • Hello Stephanie,

      I’m writing content for a niche engineering office. The market is very small and I’m wondering if there are general guidelines that exist for highly specialized markets (in contrast to consumer oriented websites/landing pages).

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