Who knew binge-watching Parks and Recreation could make you a smarter marketer? Image source.
Have you ever spent time setting up an A/B test only to see a marginal increase in your conversion rate (or even worse – a drop)? You can test all the best practices on your landing page and still not get that conversion boost you were hoping for.
Sometimes, the best A/B testing ideas come from unexpected places. What if you were able to learn your prospect’s favorite TV show and then use that information to formulate smarter A/B testing hypotheses?
In this episode, we speak to Allison Otting, Disruptive Advertising’s Lead CRO Designer, about how to let your prospects guide your landing page optimization efforts.
In this episode you’ll learn…
- How learning about your customer’s aspirations and hobbies can bring you A/B testing ideas
- Why borrowing ideas from skateboarding culture got a skiing company a 34% lift in conversions
- What Ron Swanson can teach you about creating landing page design layouts that convert
Listen to the episode
Listen on iTunes.
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Mentioned in the podcast
- Test Hypothesis definition via the Conversion Marketing Glossary
- 2 Questions That Will Help You Gather Endless A/B Testing Ideas by Allison Otting via Unbounce
- All you could ever want to know about Ron Swanson via the Parks & Recreation Wiki
- The Ultimate Guide to A/B Testing via Unbounce
- Theme Music: “Gypsy Song” by the Freak Fandango Orchestra, available on the Free Music Archive, under CC by license
