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How To Choose the Right Ad Platform for Your Business Thumbnail

How To Choose the Right Ad Platform for Your Business

When you're just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. ParaCore's Adam Arkfeld discusses what counts when selecting ad platforms to grow your business.

52 Ways to be a Conversion Badass

52 of the best conversion rate optimization blog posts of the year - each with a summary of how it can help you become a conversion badass... John Wayne insisted we bring this post back. Who are we to argue?
The Silent Landing Page Conversion Killer (And How to Stop It) Thumbnail

The Silent Landing Page Conversion Killer (And How to Stop It)

Good copywriting is all about countering your prospects' objections — but what happens when all that reassuring leaves you with a massive wall of text? Excess copy on landing pages can be a serious conversion killer, but we've got a helpful hierarchy (and a simple remedy) to help.
Your Campaigns Are Doomed Without These 5 Articles on User Experience Thumbnail

Your Campaigns Are Doomed Without These 5 Articles on User Experience

Want to have a better experience the next time you check your conversion rate? Start by making the experience better for your users. To help, we've compiled some of the hottest content in the user experience (UX) community and distilled it into wisdom you can apply to your next marketing campaign.
A Page from Airbnb’s Email Marketing Playbook [PODCAST] Thumbnail

A Page from Airbnb’s Email Marketing Playbook [PODCAST]

In this episode, we have a story of how a clever blog post title halved our open rates. Then, we break down some email marketing tactics that Jimmy Daly, Head of Content at Vero, borrows from the likes of Airbnb, TripAdvisor and Uber.