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How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert

You've likely heard of Cialdini's six principles of persuasion, but are you using them on your landing page? Here's how to tap into the psychological power of influence to drive more conversions.

26 Beautiful Landing Page Designs Critiqued with A/B Testing Tips

Ever wondered what to test on your landing pages? Learn from 26 great landing pages - each critiqued for conversion including A/B testing hypotheses and testing advice.

3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign

Personalizing your marketing campaigns makes prospects feel special... and it can positively impact your campaign KPIs as well. Feeling those warm fuzzies yet? Here's how Unbounce created ultra-personalized messages for an audience of 10K+ customers.

The Top Landing Page Mistakes You’re Still Making in 2022 (and How to Fix ‘Em)

There are some things that you just shouldn’t do with your landing page. We'll look at the most common mistakes out there and how to turn them around.

10 Landing Page Examples For the Social Good

Could you generate more donations with less ad spend? Let’s take a look at 10 non-profit landing page examples & see how they can generate more donations by increasing their conversions.

How Color Theory Affects Landing Page Conversion

Used well, color can help you to turn site visitors into customers or subscribers, reduce your bounce rate and make your landing pages far more engaging and successful.

13 Delicious Landing Pages Get Critiqued for Conversion

Finding good landing pages is hard, but I found 13 great ones in the Unbounce archives. Check out the designs and conversion critiques, where I dig into what works and what doesn't.

The 12 Days of Christmas – A Cheesy Landing Page Optimization Lament

Image via Shutterstock. For the holiday season, I’ve taken a quick stab at re-writing that 12 Days of Christmas ditty. If Christmas ain’t really your thing, then hopefully this Christmas cat is enough to bring a smile to your face. Remember to sing along. Preferably after a few egg nogs or Christmas Ales. (It’ll be funnier).

How to Build a Compelling Landing Page for Your Startup (with Examples)

As a startup, you have to make all your impressions count. We'll cover the must-have elements to include on your landing pages to make an impact.

17 Landing Page Examples Get a Good Old Fashioned Roasting

Ever wondered what to test on your landing pages? Watch & learn as we throw 17 landing page examples under the bus - for educational purposes, of course.

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