• Build a landing page in the Unbounce Builder's new Preview mode
  • The 12 Days of Christmas – A Cheesy Landing Page Optimization Lament

    christmas-cat
    Image via Shutterstock.

    For the holiday season, I’ve taken a quick stab at re-writing that 12 Days of Christmas ditty. If Christmas ain’t really your thing, then hopefully this Christmas cat is enough to bring a smile to your face.

    Remember to sing along. Preferably after a few egg nogs or Christmas Ales. (It’ll be funnier).

    On the 1st day of Christmas my true love gave to me…

    • A typo in a CTA

    On the 2nd day of Christmas my true love gave to me…

    • 2 dove turtles – needless to say they didn’t convert because large tortoise-like animals covered in moisturizing soap doesn’t make much sense to anyone.
    • and a typo in a CTA

    On the 3rd days of Christmas my true love gave to me…

    • 3 french pens – no matter how I move my wrist, these pens write in French. I don’t even speak french.
    • 2 dove turtles
    • and a typo in a CTA

    On the 4th day of Christmas my true love gave to me…

    • 4 appalling words – in my H1 tag. Sigh.
    • 3 french pens
    • 2 dove turtles
    • and a typo in a CTA

    On the 5th day of Christmas my true love gave to me…

    • Fiiiiiiiiiive gold PPC ads on Bing – (sounds like ring. Work with me here)
    • 4 appalling words
    • 3 french pens
    • 2 dove turtles
    • and a typo in a CTA

    On the 6th day of Christmas my true love gave to me…

    • 6 clients a-paying – sweeeet!
    • 5 goooooold ads on Bing
    • 4 appalling words
    • 3 french pens
    • 2 dove turtles
    • and a typo in a CTA

    On the 7th day of Christmas my true love gave to me…

    • 7 Accountants grinning – thanks to #6
    • 6 clients a-paying
    • 5 goooooold ads on Bing
    • 4 appalling words
    • 3 french pens
    • 2 dove turtles
    • and a typo in a CTA

    On the 8th day of Christmas my true love gave to me…

    • 8 affiliates a-milking – no surprise there
    • 7 accountants grinning
    • 6 clients a-paying
    • 5 goooooold ads on Bing
    • 4 appalling words
    • 3 french pens
    • 2 dove turtles
    • and a typo in a CTA

    On the 9th day of Christmas my true love gave to me…

    • 9 ladies dancing – I’m not going to change that for anyone, so let’s just say they’re dancing on your landing page wearing Santa hats.
    • 8 affiliates a-milking
    • 7 accountants grinning
    • 6 clients a-paying
    • 5 goooooold ads on Bing
    • 4 appalling words
    • 3 french pens
    • 2 dove turtles
    • and a typo in a CTA

    On the 10th day of Christmas my true love gave to me…

    • 10 conversions a-leaping
    • 9 ladies dancing
    • 8 affiliates a-milking
    • 7 accountants grinning
    • 6 clients a-paying
    • 5 goooooold ads on Bing
    • 4 appalling words
    • 3 french pens
    • 2 dove turtles
    • and a typo in a CTA

    On the 11th day of Christmas my true love gave to me…

    • 11 leads converting – woohooo, here’s to Lead Gen Forms!!!
    • 10 conversions a-leaping
    • 9 ladies dancing
    • 8 affiliates a-milking
    • 7 accountants grinning
    • 6 clients a-paying
    • 5 goooooold ads on Bing
    • 4 appalling words
    • 3 french pens
    • 2 dove turtles
    • and a typo in a CTA

    On the 12th day of Christmas my true love gave to me…

    • 12 drummers drumming – to the beat of 12 hillbillies singing this beautiful song in a swamp while wearing Unbounce t-shirts!!!!!
    • 11 leads converting
    • 10 conversions a-leaping
    • 9 ladies dancing
    • 8 affiliates a-milking
    • 7 accountants grinning
    • 6 clients a-paying
    • 5 goooooold ads on Bing
    • 4 appalling words
    • 3 french pens
    • 2 dove turtles
    • and a typo in a CTA

    Happy Holidays!!!

    — Unbounce

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products. We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers. By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products. Read post 1 of 30 in the Product Awareness Month blog takeover Check out the full month's calendar of 30 product awareness posts.
    » More blog posts by Oli Gardner