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[How To] Demonstrate the Value of Landing Pages Like a Boss

5 steps that will help you convince your boss that implementing & improving your landing page strategy is not just a great idea, but if done to scale, can result in massive revenue boosts for the company.

The unGlossary of A/B Testing: Terminology & Tips to Run Better Tests

It's time to master one of your most important marketing milestones — A/B testing. Luckily, it's just as simple as learning your ABCs. Read through this post, and you'll feel better than you did when you learned how to say the alphabet backwards.

[Checklist] The Interactive A/B Testing Scorecard

A/B testing is part art, part science, and part blind luck. Most people will tell you the standard things to test - which usually work, but I want to explore some innovative things to change.

Boost your ecommerce strategy with these 10 affiliate marketing tips

Ecommerce strategy needs a lift? Find out how teaming up with affiliate marketing can help you generate more leads and sales for less effort.

5 Foolproof Ways to Acquire New Customers

A business that can’t bring in new customers won’t last long. Here are five foolproof ways to bring in the new customers you’re looking for.

Email Marketing: 5 Tactics to Generate and Nurture More Leads

Email campaigns are a great tool for nurturing new leads. Here are five ways to improve your email marketing for lead generation.

Psychographic Segmentation: A Simple Guide For Marketers

Most marketers understand the importance of customer research—but it can be tough to know where to actually begin. In this article, we're breaking down psychographic segmentation and the role it plays in marketing.

The 16 Best Digital Marketing Conferences of 2016

Sometimes in order to level up, you need to step away from your desk and leave your daily routine behind. This is why we’ve curated a list of the best marketing conferences of 2016. It’s time to get an edge on the competition.

9 Landing Pages That Pissed Me Off and What I’d Do to Fix Them

Crappy landing page designs got you feeling down? Non-existent message match making you queasy? We feel you. Get landing page dos and don’ts, straight from optimization expert Oli Garder as he deconstructs real-life landing page samples. Careful, though — it’s not pretty.

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