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4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy

Writing effective landing page copy isn’t just about nailing a really clever pun. It’s about understanding that *real people* are behind every click on your landing page. If you know what makes them tick, then you'll know what makes them click.

How to Make Your Landing Page More Persuasive Using Buying Modalities

When prospects arrive on your landing page, they’re filled with doubt. Enlist the help of Iron Man (and this simple framework) to soothe their anxiety.

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.

5 Questions to Help You Create Customer-Centric Landing Pages

If you don't create landing pages with your target customer in mind, then they simply won't convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.

5 Simple Ways to Get More Paying Customers Out of Your Email Marketing

An engaged email marketing list is an invaluable asset – if you make it easy for people to convert. Here are five proven tactics you can use in your email marketing campaigns to turn qualified email subscribers into customers.

7 A/B Tests You Should Be Running On Your Welcome Emails

Welcome emails are incredibly powerful for nurturing and converting leads, but when was the last time you tested more than just your subject line? Here are seven more advanced A/B tests you should be running to optimize your welcome emails.

The Science of Controversial Content

Let’s step away from the “hoo rah” surrounding content marketing, and discuss some legitimate strategies for creating popular, controversial content.

7 lead capture landing page examples with best practices

Struggling to generate leads? Discover 7 top lead capture landing page examples and best practices to boost your lead generation efforts.

3 Ways to Increase Your Conversion Rate With Images [Case Studies]

While many marketers are happy with choosing random stock imagery, I'm here to tell you that you're making a big mistake. These three case studies will help you use images more effectively, and improve conversion rates.

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