Unprompted: The ethics of AI in marketing
What are the ethics around using AI? In this episode of Unprompted, join us as our hosts talk with guest Aaron Kwittken about AI in PR and how we should handle the inevitable biases in AI.
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Optimize Your Landing Page Checkout Process with These 5 Tips
Just because a customer is on your checkout page doesn't mean you've won yet. Here's how to optimize your checkout process so they don't abandon their cart.
![[Experiment] How AI is Changing the Way We Optimize at Unbounce Thumbnail](https://unbounce.com/photos/Blog_SmartTraffic_Header_1130x484-1-386x165.jpg)
[Experiment] How AI is Changing the Way We Optimize at Unbounce
15 variants. Two hours. Here's what we learned in our experiment using Smart Traffic to optimize two Unbounce landing pages.
How to Win the “SEO vs. PPC” Debate
Can you believe some marketers are still debating SEO vs. PPC? Andrew Miller unpacks both "sides" to help you decide how to prioritize your digital marketing efforts.
9 Creative Popup Ideas to Make More Money for Your Ecommerce Store
Find out how different types of targeted popup promotions can help your ecommerce company boost sales and average order value.
Conversion Economics 101 – The Benefit of Landing Pages
Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action. As an extension of your upstream advertising (paid search and banners), they have the ability to increase your conversions rates compared to the effectiveness of a campaign that doesn’t use them. In this article, we’ll share … Continued
How To Choose the Right Ad Platform for Your Business
When you're just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. ParaCore's Adam Arkfeld discusses what counts when selecting ad platforms to grow your business.
The Three P’s of a Product Page that Converts – Picture, Price & Putton
P is for Putton!!!!!! Right? Ok, It's a silly joke, I know. I’ll be sued by the buttons’ union. Nevertheless, these three workhorses of a product page seem to reappear at the core of every e-commerce optimization project I get involved in. Here's how an effective design of the three Ps will boost your conversion rate.
Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.
After 30 days and 37,000 words, this was the single greatest experiment and exercise in content marketing I've ever undertaken. The data is fascinating. If you care about content marketing or work in SaaS, this is an important post to embrace for 2018.
Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration
Designing click-worthy display ads is no small feat; when was the last time you clicked on one? We asked experienced marketers and designers where they steal inspiration for super-clickable ads — and we've compiled their advice and favorite resources for you to steal, too.