If you’ve tried Facebook ads and are still frowning upon the results, it’s time to kiss Facebook and make up. Don't let it be “the one that got away” – here are four tricks for maximizing ROI.
Before you run an A/B test you have to understand who you're marketing to. Here's how learning more about your prospects' habits and aspirations can help you come up with testing ideas that actually increase conversions.
We all make mistakes. But when it comes to conversions, you're leaving money on the table. Here are 10 common landing page mistakes and how to fix them.
Kick stock photography out the door and focus on maximizing the impact of your visuals . Here are 3 important insights about visual imagery that you can apply (and of course, test) to get the most out of the images in your marketing efforts.
Find your inner Picasso for your next landing page design with tips on how your brain handles creativity, tactics to overcome creative block and landing page examples to give you inspiration.
Learn about maximizing ROI from social advertising on the major ad networks: LinkedIn, Facebook and Twitter - including using landing pages to convert ad visitors and setting up analytics to track your results.
Google Optimize is no longer with us, so here are 16 A/B testing tools that’ll provide the data-driven insights you need to maximize your conversions and hit your performance goals.
Now that video production is affordable to all business sizes, we're beginning to see companies use video on landing pages and not just their homepages to help increase their conversion rates. Check out these 10 great examples.