How White Space Can Boost Your Landing Page Conversions
Sometimes, less is more. We'll walk through the art of white space and how it can help improve your landing pages.
Site Search
10 Ways to Increase Conversions on Mobile App Landing Pages
Got a mobile app you want to sell? Then listen up. We just created a new set of mobile app templates - currently for iPhone and Android apps - and to make sure we got them right, we collaborated with a team of world class mobile “appsperts” (that’s app and experts rolled into one). Namely, Ken Yarmosh and Jen Gordon...
What It Really Takes to Get a 10/10 Facebook Ads Relevance Score
Facebook's Relevance Score is a measure of whether or not your ad's demographic target finds your message relevant (and is thus engaging with it). We've got some tips to help you get a 10/10 every time — so that you can get your ad in front of more qualified eyeballs.
How A Single A/B Test Increased Conversions by 336% [Case Study]
Learn the methodology behind the a/b test that increased conversions by 336% and apply these testing principles to your own landing pages.
5 Landing Page Strategies Your Competition Haven’t Thought of… Yet
Sometimes, the typical landing page strategies just aren't enough. What happens when you take a step outside the box?
What Can Audi Teach You About Your Twitter Metrics?
If you're looking to improve your social marketing strategy, start with your Twitter metrics. Here are 6 data insights from car-giant Audi's social spike during the Super Bowl, and what you can learn from them.
Your Landing Page Needs You! 4 Techniques to Develop a Real Test Hypothesis
Make your A/B testing choices more informed using 4 smart techniques about finding out what to test, once you’ve identified which pages need work. Learn why in LPO it's smart to ask the what, why, and how – in that order.
12 Surprising A/B Test Results to Stop You Making Assumptions
In this article we’ll look at how the counter-intuitive approach is sometimes the one that worked best - it's surprising how often you can guess the test winner. A good lesson for why to test.
10 *Useful* Rules for Using Pinterest for Business [Infographic]
If you're creating interesting visual content (you should be), then this guide will help you maximize your acquisition potential. Master these 10 commandments and you'll be able to leverage your content visuals in a way that benefits your business.
[How To] Increase Social Conversions with Facebook’s Page Post Targeting
Facebook is rolling out a new page post targeting feature that will allow brands to target their posts to more specific segmented audiences, beyond the location and language targets we've become accustomed to. We say: It's about time! But will these advanced targeting options help brands improve conversions?