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The Power of Vulnerability in Copywriting [PODCAST] Thumbnail

The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.
Here’s What a Winning Click-Through Landing Page Looks Like Thumbnail

Here’s What a Winning Click-Through Landing Page Looks Like

As a conversion experiment, we challenged marketers to create a click-through landing page that would motivate people to download our latest ebook. Well, the visitors have spoken (read: converted). What can we learn from the landing pages that took the cake?
The Landing Pages You Need for Your Event Marketing: Before, During and After Thumbnail

The Landing Pages You Need for Your Event Marketing: Before, During and After

For many marketers, events are a natural extension of their existing content marketing strategy. They're a chance to build your brand and cultivate your identity while creating an amazing experience for customers and prospects alike. Learn how landing pages can help you make the most out of your event (and help you score more conversions).
Get Over Your AdWords Performance Plateau with These Strategies Thumbnail

Get Over Your AdWords Performance Plateau with These Strategies

Even if your AdWords campaigns are running smoothly, you can always use more volume, better CPAs and higher click-through rates. If you're feeling like you've hit a PPC performance wall, these advanced strategies might just help you scale it... and scale your business, too.
Is Your Designer Killing Your Conversions? Thumbnail

Is Your Designer Killing Your Conversions?

As we've learned to make more design decisions based on data, the tension between marketers and designers has reached new heights. But designers and marketers have a ton to learn from each other. Learn to speak the right language, and you can transform your designer into a CRO superstar.
This Cognitive Bias Will Help You Create More Persuasive Landing Pages Thumbnail

This Cognitive Bias Will Help You Create More Persuasive Landing Pages

As much as we'd like to think of ourselves as rational decision makers, there are many cognitive biases that can alter the way we see things. Understanding these biases helps you understand your personal decision making processes – but it also helps you create better, more persuasive landing pages.
8 Mobile-Friendly Landing Page Templates Designed With Love Thumbnail

8 Mobile-Friendly Landing Page Templates Designed With Love

For the second year in a row, Unbounce has teamed up with our friends at ThemeForest to offer designers a chance to show off their best landing page designs. Here are our eight favorite mobile-friendly landing page templates that you can start using right now.
Landing Page Design Trends You Should Swipe Left [PODCAST] Thumbnail

Landing Page Design Trends You Should Swipe Left [PODCAST]

Beautiful landing page design can help create a sense of trust and ultimately increase conversions — that is, unless you’re losing sight of CRO best practices. In this episode of the Call to Action podcast, we survey recent landing page design trends that could potentially be harming your conversion rate.