8 Lead Gen Landing Pages That Can’t Close The Deal
Lead gen landing pages are useless if they're not converting quality leads. Here are 8 landing page examples that make life a lot harder for their sales team – and tips on how to fix them.
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3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them)
We all make mistakes. But they don't usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don't happen to you.
Don’t Learn to Code: 10 Essential Tools That Help Marketers Focus on Marketing
There's been lots of talk lately about marketers learning to code, but we prefer tools that allow marketers to focus on what they're good at: increasing conversions. Here are some favorites.
4 Simple Changes that Boosted Conversions by 1250% [Case Study]
Landing pages are built for one thing and one thing only: Converting customers. This case study demonstrates how a few simple changes can have a dramatic impact on conversion rates.
Content Marketing for Conversions: Q&A with Ashley Tate
Content marketing is so hot right now – but not many marketers know how to create content strategically. In a follow-up to last week's webinar, Ashley Tate explains how to create content that converts.
How Wishing Your Customer’s Dog Happy Birthday Can Increase Email CTRs by 750%
Email isn't dead, it's just that most of the messages customers receive are irrelevant. Here are 3 data-driven ways to increase email CTRs by making email personal again.
Small Changes That Have a BIG Impact on Increasing Conversion Rates
Sometimes small changes can make a big difference. Here's how to increase conversion rates by as much as 65% by making a few simple tweaks.
What Every A/B Testing Conversation With Your Boss is Missing
Alright boss, we need to have a talk. What if I told you we could implement these A/B testing tactics on our landing pages without risking new leads or acquisition?
4 Ways to Make Your Landing Page Copy More Persuasive
How can you convince your visitors to take action? Here are 4 persuasive copywriting techniques that will cause your landing page visitors to convert.
The Definitive AdWords Audit Guide [with Interactive Checklist]
Ever get the feeling that your AdWords account should be performing better, but you don’t know how? It's time you conduct an AdWords audit and take a look at your PPC account as a whole.