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The 12 Days of Christmas – A Cheesy Landing Page Optimization Lament

Image via Shutterstock. For the holiday season, I’ve taken a quick stab at re-writing that 12 Days of Christmas ditty. If Christmas ain’t really your thing, then hopefully this Christmas cat is enough to bring a smile to your face. Remember to sing along. Preferably after a few egg nogs or Christmas Ales. (It’ll be funnier).

The benefits of using video on landing pages

Videos allow visitors to experience your message with little effort beyond an initial click. They also let you convey ideas that images, copy, and animation cannot—and they do it in a format that’s universally compelling. For all these reasons, adding video is one of the more effective ways to boost engagement and conversion rates. There’s … Continued

Glow.com: Raw Natural Beauty

Type of Landing Page: Click Through Source: Glow.com Built Using Unbounce: No Landing page elements Video: The primary before/after image switches to a professionally shot video after a few seconds. Normally I don’t like auto-play, but in this case the short pause is good and the video plays like a real commercial. Repeated CTA’s: With … Continued
Unprompted: Can agencies survive the AI apocalypse? Thumbnail

Unprompted: Can agencies survive the AI apocalypse?

From Chat GPT to DALL-E and Midjourney, we're all too familiar with the emerging world of AI marketing. But what do these changes mean for digital marketing agencies? Can they survive the rise of AI? Listen to Unprompted's latest episode to find out.