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How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook Thumbnail

How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook

Google's Customer Match will now let you target your email lists for remarketing, just like Facebook's Custom Audiences. At the same time, Facebook has opened Instagram advertising to all marketers through its Power Editor. The war between these two advertising behemoths is going to change the way you run your campaigns.
You Cannes Do It! Award-Winning Ideas to Steal for Your Next Campaign Thumbnail

You Cannes Do It! Award-Winning Ideas to Steal for Your Next Campaign

Looking for some ideas to help make your next campaign a bit more creative? There's no better place to look than this year's Cannes Lions winners, an honor bestowed upon only the most inventive and impactful marketing initiatives. You don't need a Cannes-sized budget for a Cannes-quality campaign — you just need to steal their best ideas.
Direct Your Landing Pages Like a Hollywood Legend Thumbnail

Direct Your Landing Pages Like a Hollywood Legend

Billy Wilder was one of Hollywood's most prolific writers and directors. With more than 70 writing credits to his name, his 10 rules for writing screenplays come from vast experience. What's amazing is how well his advice translates to landing pages.