Posts by Michael Aagaard

The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

A/B testing without a hypothesis is like cutting down a tree with a blunt ax. Before you run your next test, sharpen your blade with this technique.

How to Find the Actionable Insight in Every A/B Testing Case Study You ​Read

Ever read a kick-ass A/B testing case study and then watch your conversion rate fall flat when you put it into action? Here’s how to make sure that never happens again.

3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them)

We all make mistakes. But they don’t usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don’t happen to you.

Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack

Copywriting is all about sweating the small stuff. Here’s a dead simple landing page copy hack that can increase your conversions by at least 15%

How to Formulate A Smart A/B Test Hypothesis (and Why They’re Crucial)

Smart marketers know that the key to conversion is to test, test, test. But you need to start with a solid A/B test hypothesis that identifies a problem and a potential solution.

Small Changes That Have a BIG Impact on Increasing Conversion Rates

Sometimes small changes can make a big difference. Here’s how to increase conversion rates by as much as 65% by making a few simple tweaks.

[Case Studies] How Failed A/B Tests Can Increase Conversion Rates

What if your A/B test generates a negative result and decreases your conversions? Fear not, dear marketer. Negative A/B tests can teach you just as much as positive ones – and here are some case studies to prove it.

5 Landing Page Headline Formulas Tested

Writing a high-converting landing page headline can be difficult. Why force yourself to write headlines from scratch when you’ve got 5 headline formulas and 3 case studies to prove which ones work best.

How To Design Call to Action Buttons That Convert

The design and copy of your call to action buttons has a significant impact on your conversion rates. Read about our case studies and experiments to learn how you can change yours to be more effective.

A Simple A/B Test that Generated a 31.54% Lift in Sign-ups [Case Study]

Get a deeper understanding of what goes into conducting a valuable A/B test providing you with both insights and lifts. In this case a 31.54% lift in conversions by adjusting the copy on a signup form.

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