Think Outside the LinkedIn Box For B2B Social Lead Gen [Infographic]

There is a ton of useful data in this infographic, so digest it, believe it, use it to convince your boss it’s worth your time. Social B2B explained starts now…

[Checklist] The Interactive A/B Testing Scorecard

A/B testing is part art, part science, and part blind luck. Most people will tell you the standard things to test – which usually work, but I want to explore some innovative things to change.

The unGlossary of A/B Testing: Terminology & Tips to Run Better Tests

It’s time to master one of your most important marketing milestones — A/B testing. Luckily, it’s just as simple as learning your ABCs. Read through this post, and you’ll feel better than you did when you learned how to say the alphabet backwards.

The A/B Testing Question Everyone Wants Answered – What Should I Test?

Here are some examples to give you some inspiration and get you started testing some of the most important elements on your page.

10 Stops on the Conversion Highway [Infographic]

Come on a road trip across the country to learn how to make a landing page that converts – stopping off at famous landmarks along the way where I’ll push the boundaries of metaphor to their limit.

How The Cast of Friends Would Run a Marketing Campaign

A successful marketing team is made up of a cast of characters. It might be like the 6 folks in friends, or could be a single person wearing many hats. (don’t actually wear 6 hats – you’d look like a fool and it’s waaay too much work).

Checklist: 12 Things You *Must* do After Writing a New Blog Post [with Infographic]

This post and infographic has 12 great tips to help you promote your latest blog post, including optimizing your headline, syndicating your content, tailoring your message for different platforms and more…

15 Epic Marketing Fails [Funny]

Every now and then, you need to look at some really bad marketing to know that you’re doing it right. Or just to laugh at the stupidity of advertisers.

10 *Useful* Rules for Using Pinterest for Business [Infographic]

If you’re creating interesting visual content (you should be), then this guide will help you maximize your acquisition potential. Master these 10 commandments and you’ll be able to leverage your content visuals in a way that benefits your business.

Think SEO is a Game? It Kinda is – Here’s the Proof [Infographic]

Are you an uber SEO, or card game nerd? Then you’ll love this crossover. Great breakdown of the players in the SEO industry and their special “powers”.

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