It’s time to master one of your most important marketing milestones — A/B testing. Luckily, it’s just as simple as learning your ABCs. Read through this post, and you’ll feel better than you did when you learned how to say the alphabet backwards.
Here are some examples to give you some inspiration and get you started testing some of the most important elements on your page.
Come on a road trip across the country to learn how to make a landing page that converts – stopping off at famous landmarks along the way where I’ll push the boundaries of metaphor to their limit.
A successful marketing team is made up of a cast of characters. It might be like the 6 folks in friends, or could be a single person wearing many hats. (don’t actually wear 6 hats – you’d look like a fool and it’s waaay too much work).
This post and infographic has 12 great tips to help you promote your latest blog post, including optimizing your headline, syndicating your content, tailoring your message for different platforms and more…
Every now and then, you need to look at some really bad marketing to know that you’re doing it right. Or just to laugh at the stupidity of advertisers.
If you’re creating interesting visual content (you should be), then this guide will help you maximize your acquisition potential. Master these 10 commandments and you’ll be able to leverage your content visuals in a way that benefits your business.
Are you an uber SEO, or card game nerd? Then you’ll love this crossover. Great breakdown of the players in the SEO industry and their special “powers”.
There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.