All great food starts with a recipe. The same goes for your landing pages. In essence it’s all about planning. So what are the ingredients that make a tasty conversion experience?
Pay-Per-Click advertising is confusing at the best of times. Google constantly changes the rules for AdWords, display ads suffer from banner blindness (and horrible design) and don’t get me started on Facebook not letting you point your ads to your landing pages.
A single simple paragraph to describe the concept and purpose of conversion. ALL CAPS. ALL THE TIME. CLICK HERE. OR THERE. EAT DIAMOND SHREDDIES. THEY CONVERT BETTER THAN SQUARES.
The infographic below (changing into a lawyers voice), will show within reasonable doubt, that in fact, social media should be a big part of your B2B marketing strategy. And furthermore, should be a high priority piece of your planning for every marketing campaign.
There is a ton of useful data in this infographic, so digest it, believe it, use it to convince your boss it’s worth your time. Social B2B explained starts now…
A/B testing is part art, part science, and part blind luck. Most people will tell you the standard things to test – which usually work, but I want to explore some innovative things to change.
It’s time to master one of your most important marketing milestones — A/B testing. Luckily, it’s just as simple as learning your ABCs. Read through this post, and you’ll feel better than you did when you learned how to say the alphabet backwards.
Here are some examples to give you some inspiration and get you started testing some of the most important elements on your page.
Come on a road trip across the country to learn how to make a landing page that converts – stopping off at famous landmarks along the way where I’ll push the boundaries of metaphor to their limit.
A successful marketing team is made up of a cast of characters. It might be like the 6 folks in friends, or could be a single person wearing many hats. (don’t actually wear 6 hats – you’d look like a fool and it’s waaay too much work).