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12 Posts To Perfect Your Customer Testimonials

12 Posts To Perfect Your Customer Testimonials

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

Customer testimonials are a form of word-of-mouth marketing that play heavily into the psychology of social proof. Done right, they can be incredibly effective for your business, tipping that wavering prospect into a paying customer.

These 12 posts will cover all your burning questions on customer testimonials and then some. Enjoy!

1. How to Create Captivating Customer Testimonials

Post by Gregory Ciotti on HelpScout

Instead of summarizing this post, I am going to pull out two standout quotations. They do a much better job of explaining the importance of customer testimonials in far fewer words.
Nothing draws a crowd quite like a crowd.” –P.T. Barnum
Your customers will always be more persuasive than you.” – Gregory Ciotti

2. Why Your Customer Testimonials Are NOT Working

Post by Steve Young on Unbounce

Your customer testimonials may actually be hurting your conversions by taking up valuable real estate on your website. Learn how to do it right, by looking at how people have done it wrong.

3. 7 Creative Ways to Get Customer Testimonials

Post by Kristi Hines on KISSmetrics

How can you get your customers to write or record reviews about your company? Learn how you can leverage the interwebs: Facebook, LinkedIn, YouTube, local search directories, Google alerts (and the list goes on) to gather testimonials and increase your credibility.

4. Online Testing: 6 test ideas to optimize the value of testimonials on your site

Post by Selena Blue on Marketing Experiments

Above’s blog post is an example of how customer testimonials increase conversion, now this post will share six test ideas that can increase the force testimonials have on your website. Not sure where to put your customer testimonials on your landing page? Not sure if you should have a long testimonial or a short one? Should you add a rating scale? What about geo-targeting? Images? These are all elements you can test. Because, after all, you should always be testing.

5. How WikiJob increased sales by 34% by A/B testing customer testimonials

Post by Paras Chopra on Visual Website Optimizer

You want proof that adding customer testimonials will increase your conversions? Well this post is it. It may be a bit old, but it serves as a reminder that including testimonials can increase conversions, trust and sales.

6. 10 Quick and Simple Ways to Power Up Your Customer Testimonials

Post by Dean Rieck on Copyblogger

You’re a copycat. I’m a copy-cat. We do what others do simply because others are doing it. And that’s why you should leverage customer testimonials in your marketing. This post covers what you can do with your testimonials once you have them.

7. A Marketer’s Guide to Accumulating Awesome Online Reviews

Post by Corey Eridon on Hubspot

76% of consumers regularly or occasionally use online reviews to determine which local business to use. How can you generate positive online reviews for your business? I know what you’re thinking, a customer testimonial isn’t exactly a customer review, but these tips are transferable to customer testimonials.

8. The Art of the Customer Testimonial

Post by Eloqua

By now you should be convinced that customer testimonials are important. And up until now, we’ve covered written testimonials, but Eloqua makes the case for video testimonials. They give you a couple of examples, even though they do toot their own horn doing it (sneaky & smart).

9. Seven Ways to Get Great Customer Testimonials

Post by Sue Duris on Marketing Profs

Please, for the love of marketing, do not fake your customer testimonials! Sue Duris puts this faux-pas practice into perspective quiet well: “Aren’t you in the business of building trust? What does that say about your company?” Zinggg. Well said Sue. Being genuine goes a long way. This post will outline seven ways to get great customer testimonials, starting with building a great product and involving your customers in the beta test. So no it’s not just about collecting customer testimonials after the fact, it starts well before that.

10. How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof

Post by Kristi Hines on Kikolani

Take your 140 character mentions and retweets and turn them into a testimonials. Collecting them is easy, and publishing them even easier! Yes, Kristi Hines makes this top 10 list not only once, but twice. What an all-star. She knows how to leverage your tweets and will show you how and more importantly, tell you why it’s important.

11. Use Video Testimonials to Increase Conversions

Post by Annika Martins on Problogger

How do you push your product or service on someone without prancing around, saying you’re the best and ultimately pushing your product on someone? Testimonials! Let someone else be your soap box. And why not use video testimonials to do it. The title of the post is a bit misleading – it dosen’t only cover video testimonials, but preaches the importance of a dynamic testimonial strategy versus a stand-alone testimonial page.

12. How to use social proof to increase conversions

By Blair Keen on Econsultancy

If you aren’t convinced yet about the power of social proof, this post will do the trick. It also has one last section on, you guessed it, customer testimonials. And preaches that testimonials should be thoroughly tested. So don’t be afraid of switching up your customer testimonials to see which perform better on your landing page or website.


There aren’t thousands of posts on the topic of customer testimonials believe it or not. So please feel free to share others in the comments, to make this resource list longer & better.

— Stefanie Grieser


Write For The Unbounce Blog

About Stefanie Grieser
Stefanie Grieser heads up International Marketing at Unbounce, helping to identify and pursue growth opportunities. In a past life, she worked as Events Strategist, organizing all the moving parts for Unbounce's Call to Action conference. Find her on Twitter @smgrieser.
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Comments:

  1. 2013 Q1 Google Earnings Call Reveals Real Reason for Google Fiber? + MORE

    […] 12 Posts To Perfect Your Customer Testimonials […]

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  2. Howard Keating

    Nice List! It is a little self-promotional, but I would include our post on how to use customer testimonials in print advertising – http://www.printwand.com/blog/how-to-use-customer-testimonials-in-advertising

    (0)
    Reply
  3. Andy Kuiper

    Wow… that took a lot of reading to go over all those great posts; but I learned a great deal :-)
    thanks for taking the time to put together such a super article :-)

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  5. Harry Bhanot

    Thanks for the info. will apply this to test and tweak..

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    […] 12 blog posts that will help you improve your customer testimonials. These 12 posts will cover all your burning questions on customer testimonials and then some. Enjoy! […]

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  8. Invouch.com

    Stefanie, this is a wonderful post that highlights some of the best posts covering the basics of testimonials. Except the one by eloqua, the rest of the posts contained really useful and great information that has pumped us to work on our startup. Thanks once again.

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  9. 5 Ecommerce Design Mistakes that Could Be Killing Your Sales | E-Commerce Helper

    […] The perfect testimonial is typically found through a well known customer, or a customer that perfectly represents one of your personas. In other words, the source of the testimonial often matters just as much as what was said, so put your best foot forward by selecting the praise you received that will be most comforting to prospective customers. Some of the best testimonials around come in “story” form, like this great example from WPEngine: […]

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  10. 5 Ecommerce Design Mistakes that Could Be Killing Your Sales | ColderICE: Ecommerce News, Hints, Tips & Tricks

    […] The perfect testimonial is typically found through a well known customer, or a customer that perfectly represents one of your personas. In other words, the source of the testimonial often matters just as much as what was said, so put your best foot forward by selecting the praise you received that will be most comforting to prospective customers.  […]

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  11. Spectoos.com

    Thanks for sharing this great list Stefanie. It’s amazing how many people are using testimonials the wrong way. We are working to change that :)

    The Spectoos team.

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  12. 5 Ecommerce Design Mistakes that Could Be Killing Your Sales | Eric and Sharon App Factory

    […] The perfect testimonial is typically found through a well known customer, or a customer that perfectly represents one of your personas. In other words, the source of the testimonial often matters just as much as what was said, so put your best foot forward by selecting the praise you received that will be most comforting to prospective customers.  […]

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    this will really help your website to skyrocket your products especially those ecommerce websites. i didn’t believe that at first when i implemented it. it boost my sales per day!

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  14. Anupam

    Awesome job in aggregating all these nice pieces of content in 1 place. When it comes to Customer Testimonials, it is time we started to think seriously on including testimonials as part of the marketing automation strategy. it is just plain stupidity if we are not able to leverage the full potential. http://www.customer-rivet.com

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  15. Ozair Akhtar

    Writing testimonials might be an easy job but satisfying people from the other end might not be as easy as we consider. I wanted to know that what words or phrases should I utilize in developing proper Testimonials that will reflect the true writing of a client?
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  22. The Anatomy of a Perfect Contact Page | Web Designer Hub

    […] of you would probably think that testimonials are only for the home page. Well, they could also be in the contact page. Since validation is an […]

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  26. Boost Conversions with Testimonials and Biases They Trigger

    […] A customer testimonial, or a “social endorsement,” is a statement by someone who has done business with you, usually about their satisfaction (or lack thereof) with the experience. It is considered a strong form of word-of-mouth marketing. […]

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