Landing Page, Online Marketing & Conversion Rate Optimization Blog

The MR. MEN Guide to Landing Pages, Conversion & Absurd Metaphor [Cartoongraphic]

Landing pages, conversion, bounce rate, blah, blah, blah, blah, yada yada yada. As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.

Unbounce Wins Best New Startup at Launch Party Vancouver 9

At the recent Launch Party Vancouver 9 (#LPV9 on Twitter), Unbounce got a great surprise by taking home the judges choice for startup most likely to succeed. It was a great event with a massive turnout from the local Vancouver startup and investment community and a strong contingent from Silicon Valley including Flowtown’s Dan Martell.Continue Reading

Join Us For The Unbounce Private Beta

The Final Countdown by Europe is ringing in my ears as I write this post. It’s officially “down to the wire” time for the Unbounce team and as anyone from a start-up can attest, there just ain’t enough hours in the day. Get in on the landing page action before we open it up toContinue Reading

The 14 Coolest Ideas of September

September was an exciting month for the Unbounce team. We moved into a new office and cranked into high gear for the big push towards our end of year launch (shhhh). We bored our friends and family to tears with talk of landing pages and conversion marketing, and we wrote a slew of blog postsContinue Reading

The Truth About A|B Testing

A/B testing is exciting. It allows you to see which copy, imagery and page layouts create the desired emotional response in your target demographic. But it isn’t a silver bullet for improved conversion rates on your landing pages. What it is, is an opportunity. A mechanism, by which you can begin to understand the behavior of your customers.

What Does Unbounce Mean?

To Unbounce is to reverse the ugly trend known as bounce rate. Therefore the goal of every internet marketer in the world should be to unbounce their marketing. Great. How does bounce rate relate to conversion rate? Logically, as you reduce the bounce rate, your conversion rate is likely to rise, although it’s not aContinue Reading

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