Looking for something to inspire your marketing? Just follow these 3 steps and you’ll be well on your way.
- Check out the Free Marketing Wisdom Preview. Not all 66 quotes are in the SlideShare, but just enough to give you a visual taste of what’s to come.
- Read this post filled with the best marketing quotes to make you all the wiser. They are broken down by category for extra convenience (you’re welcome)
- Pick your favorites and tweet away. But don’t worry, you get to change the tweets before they go out. Just don’t change the quote :)
Shortcut to the Best
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“Don’t use big words, they mean so little.” -Oscar Wilde
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“Start testing and stop arguing.” -Jon Correll
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“’I love being marketed to.’ Said no one, ever.” -Jess3
Conversion Rate Optimization
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“Never Submit.” -Ryan Engley
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“Average conversion rates are meaningless. Switzerland on average is flat.” -Chris Goward
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“What you prefer or what your designer prefers dosen’t matter if it’s not getting you conversions.” -Naomi Niles
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“If content is king, then conversion is queen.” -John Munsell
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“I don’t care much for best practice – I care about conversions. That’s why I test.” -Michael Aagaard
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“Don’t optimize for conversions, optimize for revenue.” -Neil Patel
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“Your opinion doesn’t matter.” -Brian Massey
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“Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow” -Bryan Eisenberg
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“What you prefer or what your designer prefers dosen’t matter if it’s not getting you conversions.” -Jen Gordon
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“HiPPOs are idiots. Stay out of the zoo when it comes to optimization ideas.” -Oli Gardner
Copywriting
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“Remove 50% of the copy on your page, then remove half of what’s left.” -Steve Krug
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“Don’t use big words, they mean so little.” -Oscar Wilde
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“Why waste a sentence saying nothing?” -Seth Godin
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“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” -Leo Burnett
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“The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon.” -Robert Cormier
Data-Driven Marketing
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“That which is measured improves.” -Karl Pearson
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“You have to know what strings to pull before you can becomes the puppet master.” -Dholakiya Pratik
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“Learn to love the data and, for heaven’s sake, write well.” -Ian Lurie
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“Measurement is Like Laundry. It Piles Up the Longer You Wait to Do It” -Amber Naslund
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“In God we trust. All others bring data.” -Edwards Deming
A/B Testing
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“A/B Testing is about letting the customer do the talking, without actually talking.” -Siddharth Deswal
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“Don’t test the depth of a river with both feet.” -Boganzi Andrew, African Proverb
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“Not enough people are testing. It’s really depressing. If we could just get more people running very basic A/B tests, the impact would be huge to their bottom line, to their career, to their status in the company.” – Anne Holland
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“Start testing and stop arguing.” -Jon Correll
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“Running an A/B Test without thinking of statistical confidence is worse than not running a test at all.” -Peep Laja
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“I have not failed 10,000 times. I have successfully found 10,000 wats that will not work.” -Thomas Edison
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“Testing leads to failure, and failure leads to understanding” -Burt Rutan
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“If you double the number of experiments you do per year, you’re going to double your inventiveness.” -Jeff Bezos
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“The best thing about a failed A/B test is that it kicks you in the crotch, reddens your cheeks and makes you try harder the next time.” -Oli Gardner
Pay-Per-Click
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“Every search has a story. Find it.” -Chris Thunder
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“Don’t bid more than you can afford! More often than not, the top position isn’t the most profitable.” -Aaron Levy
Social Media
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“Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.” -Brenda S. Stoltz
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“Social media are tools. Real time is a mindset.” -David Scott
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“Content is fire. Social Media is gasoline” -Jay Baer
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“Our head of social media is the customer.” -McDonald’s
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“You are what you tweet.” -Alex Tew
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“I hear YouTube, Twitter and Facebook are merging to form a super Social Media site – YouTwitFace.” -Conan O’Brien
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“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” –Corey Eridon
Email Marketing
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“There are countless ways to build lists, but trust is what builds relationships.” -Hunter Boyle
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“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” -Ramsay Leimenstoll
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“Email has an ability many channels don’t: creating valuable, personal touches – at scale” -David Newman
Lead Gen
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“There is no black magic to successfully attracting customers via the web.” -Rand Fishkin
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“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” -Eric Bower
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“The lead generation process starts by finding out where your target marketing ‘lives’ on the web.” -Wayne Davis
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“It’s important to decide on what types of leads you want at the middle & bottom of your sales funnel.” -Chris Knipper
Content Marketing
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“Content Doesn’t Win. Optimized Content Wins” -Li Evans
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“90% of your effort should go into creating great content, and 10% into link building.” -Cyrus Shepard
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“We wrote our first blog post before we wrote our first line of code.” -Jon Miller
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“The only way to win at content marketing is for the reader to say, ‘This was written specially for you’.” -Jamie Turner
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“Yesterday’s home runs, don’t win today’s games.” -Babe Ruth
General Marketing Goodness
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“The difference between winning and losing is most often not quitting.” -Walt Disney
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“Never let your campaigns write cheques that your website can’t cash.” -Avinash Kaushik
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“Done is better than perfect.” -Facebook
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“It’s always better to disappoint people up front than to piss them off later.” -Lance Jones
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“Find ways to get offerings people in front of the people most likely to love them.” -April Dunford
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“When all things are equal people buy price! When all things aren’t equal people buy value.” -Peter Ramsden
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“We need to stop interrupting what people are interested in & be what people are interested in.” -Craig Davis
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The Risk of Insult is the Price of Clarity.” -Roy H Williams
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“’I love being marketed to.’ Said no one, ever.” -Jess3
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“Creativity comes from a conflict of ideas” -Donatella Versace
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“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” -Guy Kawasaki
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“Do not wait to strike till the iron is hot; but make it hot by striking.” -William B. Sprague
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“If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.” -Jim Stengel
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“The customer isn’t always right. But if you don’t listen to them, your product won’t be either.” -Oli Gardner
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“The most powerful element in advertising is the truth” -Bill Bernbach
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“A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide.” -Doug Brown
Have any stand out marketing quotes you would like to add to our list? Share them in the comments! PS – A big thank you to those of you who responded to my Tweets, you know who you are.
