Design and UX Trends to Boost Conversions [INFOGRAPHIC]

If you’re like me, you’re a sucker for trends. I wear my denim with massive holes in the knees (much to the dismay of my grandmother). I change my hair constantly (much to the dismay of airport security). And I prefer my lunch served fresh from a food truck (ain’t nobody got beef with that).

But trends are not always a good thing — for digital marketers, jumping on the latest and greatest design and UX trend can hurt campaigns. On the other hand, they may boost conversions. The only sure way to know which way the pendulum swings is to A/B test ‘em for yourself.

The folks at The Deep End Design have compiled a comprehensive list of design and UX trends that have been shown to boost conversions.

We suggest using this list as a jumping off point if you’re not sure what to test. Of course, as with any trend, you’ll need to test it to see what works for you. If you just follow the herd, you might wind up like this guy

What to A/B test?

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About Amy Wood
Amy Wood is a former writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame
» More blog posts by Amy Wood


  1. Rishabh

    Your infographics are always super, they help us to understand the post easily.

  2. health

    Your infographics are always super.

  3. Eli

    I super like this :)

  4. Edward

    This is amazing, thanks for sharing Amy.
    Hope you’re ok if I share it with my followers and give a mention at my upcoming conference at Blog Mastery.

    • Amy Wood

      Share away, Edward! Make sure to plug The Deep End Design, too, as they are the ones who designed the infographic. Good luck at the conference!

  5. Finge

    Love this! At ConversionLab we have implemented a lot of these UX trends in our CRO for our customers with great success!

    #5 Minimal Lead Captire compined with providing good content as an automated lead nurtire email drip has proven to be incredibly effective.

  6. Wes McDowell

    Thanks for sharing the infographic Amy! I LOVE Unbounce, so it’s fun to see our infographic get posted here. If you think it would make a good podcast episode, I’d be down to come on and discuss it.

    • Amy Wood

      Awesome, Wes — I’ll pass this along to our Multimedia Producer. And thanks for making great, shareable content :)

  7. Jamie

    Thanks for sharing Amy.

  8. thithanhtam

    Thanks for sharing information because UX Concept is most useful in web

  9. James

    Very interesting read to boost conversions…

  10. parag shah

    Great… I m very Affected. You have done an outstanding job. I learned a lot from this remarkable article. Thanks

  11. Giay bong da

    Thank you Ms. Amy,

    I start to have a overall vision about my landing page. I will fixed it as a way to optimize my conversions.

    Best Regards from Vietnam,

  12. BenHR

    Thanks Amy – In your opinion how much do conversion rates vary on average between a landing page with a contact form for example and a Website with a generic contact form on a contact page? Also what are the key factors that you would attribute this to?

    • Amy Wood

      Hi, Ben — great question!

      I don’t have specific stats re: landing page vs. homepage conversion rates, because they do vary based on many factors; however, I can say that a well-designed landing page will convert better than a generic form on your website. The reason for this is because everything on your landing page (the copy, design and all elements on the page) should persuade your visitor to fulfill your Call to Action. On a web page, your Call to Action will likely be competing for attention: whether it be from external links or a nav bar. If you’d like to learn more, I suggest checking out this video on Attention Ratio:

      Cheers, Ben — hope this helps!


  13. Drupal ART

    Interesting solutions go in simplicity and CTA :)

  14. paleo

    This is amazing, thanks for sharing Amy, its very interesting read to boost conversion

  15. Krafting Networks

    Thanks for sharing the nice content of info graphic conversion. For info graphics conversion it’s really helpful.

  16. affiliate

    With havin so much content and articles do you ever run into any issues of plagorism or copyright infringement?
    My website has a lot of exclusive content I’ve either created
    myself or outsourced but it appears a lot of it is popping it up all over the internet without my agreement.
    Do you know any ways to help prevent content from being ripped off?
    I’d definitely appreciate it.

    • Thomas Zickell

      Make sure you have a copyright on your site. Use archive dot org to show it was on your site first.

      Then Use Whois to find out the IP use the IP in whoishostingthis to find the host.

      Google: “Hosting company’s name + DMCA”

      It is faster to use the hosting company’s DMCA form (then third parties)

      Submit the DMCA to the hosting company is then file a DMCA via the host or lumen database.

      (you my find they use a reverse proxy like CloudFlare this is ok they have a DMCA that will forward to the host & lumen database)

      To remove from Google:

      (Copyright) Complaint to Google via Webmaster tools (google DMCA Webmaster tools)

      you will see: Report alleged copyright infringement: Web Search

      DMCA requirements

      In order for a “DMCA Take Down Notice” to be sent to you by an author (owner of copyright content) who may have found infringing content on your platform, the notification should meet the following requirements:

      Electronic or physical signature of the copyrighted work owner (or authorized person)
      A description of the copyrighted work, including the URL where this infringing content is available or a copy of it
      Your contact details: email address, telephone and address
      A statement in “good faith belief” that the work is not authorized by the copyright owner
      A statement by you, person who sends the takedown notice, that the information you send in the notice (above information) is accurate and that you are either the copyright owner or you are authorized to act on copyright owner’s behalf

      Hope that helps,

  17. Salvador

    Great article. I personally think the only new trends mentioned (or at least ones we’ll see more of) are #2 and #3. The rest seem like they will be continued trends from previous years.
    Good stuff. Looking forward to this year!

  18. Vayam

    Hi Amy,

    You have shared wonderful post. Your info graphics provide full and clear information. People can easily understand the combination of content and images. Thanks for sharing.