If you’re serious about conversion rate optimization, then you’ve likely heard of Michael Aagaard: founder of ContentVerve.com, international speaker and, as of this year, the Senior Conversion Optimizer at Unbounce.
His pragmatic approach to conversion rate optimization, focusing more on research and real results rather than mere “conversion lifts,” has made him a respected authority in the field. (Oh, and he’s a handsome and a super friendly guy to boot. He’s been described by his colleagues as a “norse god” and a “lightening bolt in human form.”)
Simply put: he’s the guy you want in your corner when you’re prepping your next A/B test hypothesis.
Well, on November 30th, we made that happen — Michael answered your burning conversion queries that disturb your slumber (to make sense of the marketing mayhem that fills your waking hours).
Check out the comments below to see the Q&A, where Michael answered questions about conversion research, formulating a hypothesis and what it’s like to transition from being a consultant to working in-house.