Be a Better Blogger Using Google Analytics [PODCAST]

Here’s a blogging strategy that would make Data proud. Image by JD Hancock via Flickr.

As content marketers, we pour our heart and soul into every piece of content we create – which is why it’s super frustrating to spend an insane amount of time on a blog post only to have it flop.

But what if there was a way to easily tell whether a blog post idea will resonate with your audience, all while making your brainstorming process a breeze?

Say hello to your new best friend, Google Analytics.

In this episode of the Call to Action podcast, we spoke with Andy Crestodina from Orbit Media about Google Analytics reports that’ll help make your blog content more successful by leaps and bounds.

In this episode you’ll learn…

  • The Google Analytics reports that’ll help you find the juiciest keywords for your posts.
  • The one character trait that sets marketers apart from advertisers.
  • How to put together a blog ideas cheat sheet that you can refer to next time you have writer’s block (or simply want to write a killer post).

Listen to the episode

Listen on iTunes.
Prefer Stitcher? We got your back.

Mentioned in the podcast

About Stephanie Saretsky
Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
» More blog posts by Stephanie Saretsky


  1. Andrea Drennen

    In the podcast, Andy mentions a Google Document that he uses that is a content creation template. Can you provide a link to that?

  2. Vevomack

    Wow. Really nice article. I am new to Google podcast but I believe this article has helped me with my difficulties.

  3. Patrick Haley

    How do we get access to the templates Andy mentioned he uses? The host said they would be included on this post.

  4. overview marketing solutions

    Track, analyze and optimize your online marketing performance. We show you what’s working and what’s not across all your channels.

  5. ali

    Excellent article! We are linking to this particularly great content on our
    site. Keep up the good writing.

  6. Technorust

    Awesome article..
    Keep sharing such great articles..

  7. chụp ảnh cưới

    You are so interesting! I don’t suppose I’ve truly read through a single thing like this before. So good to discover someone with original thoughts on this topic. Seriously.. many thanks for starting this up. This website is one thing that’s needed on the internet, someone with a little originality!