The Art of Conversion…

This was part one.

Hi {FirstName}. you don’t know me. you’re not my friend. like me. at least pretend. don’t assume, prove. silence the doubtful. avoid back buttons. red vs. green. who cares. best practices? why are you practicing? how much is a mouse worth? one click? make it your click. encapsulate forms to get noticed. push people off fences. hurdles are for the olympics, not forms. fields are for farmers, not seeds of doubt. be a call to action for a day. know your customer’s shoe size. don’t make me think. use your confirmation page. krug your copy. send to real friends. embrace three-line emails. step away from the “submit” button. your ads don’t like your homepage. google+ google-. you’re a funnel. get a mirror for your vanity metrics.

use bullet points, not bullets…


Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
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