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  • Future-Proof Your Marketing with Call to Action Magazine

    The Call to Action Magazine
    A good marketer is like a doomsday prepper (bear with me here…)

    Instead of preparing for a global cataclysm, learning about water storage and building bunkers, they’re constantly on the lookout for ways they can proof their marketing for, or get ahead of, inevitable and dramatic changes to the marketing landscape.

    Frequent and mysterious algorithm changes. New ad platform features. Emerging trends, dying fads. Amidst all this, only marketers who understand these new conditions — then adapt and innovate within them — will see exponential returns.

    At Unbounce, we’ve been really lucky to have a network of expert marketers around to ask about the always-changing marketing landscape. We can turn to forward-thinking strategists like Mirum’s Mitch Joel, Moz’s Rand Fishkin, Love Your Customer’s Claire Suellentrop, and even our in-house-experts, like Alexa Hubley, Carl Schmidt and CRO Michael Aagaard. We ask them things like:

    • What does the ever-increasing prominence of Artificial Intelligence and Machine Learning mean for marketers and their jobs?
    • Are “tried-and-true” frameworks like the buyer persona still relevant, or are there new ways of digging deeper to speak more closely to my target market?
    • Have traditional SEO tactics become completely outdated? Why are the most successful SEOs now becoming well versed in conversion rate optimization?
    • How can you use data to inform your marketing without letting personal biases get in the way?
    • Should marketing stop after the conversion? (Or is customer marketing where it’s at?)

    These are questions we’ve seen tossed around recently in our newsfeeds and at conferences.

    So we set out to help answer them.

    In Call to Action Magazine, we aim to address these questions and dig into some of the recommendations the experts in our network have shared — those that will help you create exceptional marketing no matter what new algorithm comes along.

    So, what do you say? Do you want to get lost in the rubble… or do you want to learn how you can future-proof your marketing?

    Ready to Future-Proof Your Marketing?

    Call to Action Magazine is filled with recommendations from marketing experts to help your marketing thrive — no matter what algorithm gets changed tomorrow.
    By accessing the magazine, you'll receive actionable marketing content from Unbounce. 
You can unsubscribe at any time.
    About Amanda Durepos
    As Unbounce’s Blog Editor, Amanda Durepos curates and crafts content to help marketers be better at their jobs. When she’s not managing the editorial calendar for the Unbounce Blog, she’s wrangling internal and external subject matter experts, helping them educate other marketers in an entertaining and actionable way. You can follow her on Twitter but she’s mostly just making puns.
    » More blog posts by Amanda Durepos
    • Beautiful layout guys! But that comes with everything Unbounce does.

      But I’ll be honest – when I saw the email in my inbox, I thought for a second you were launching a print mag :) And I would have been reaching for my credit card.

      Looking forward to reading this ‘cover to cover’.

      • Amanda Durepos

        haha Jason you are so kind. Hope you enjoy reading it. :)

    • Sebastien f

      Hi guys.

      No scroll down bar on the side for me on chrome in the magazine pages, I’m not a fan on scrolling via the mouse scroll only, it made my UX quite paintful.

      Check Hotjar recordings to see if they are other visitors in my situation. I’ll come back to read the magazine when I’ll be able to scroll down normally ;-)

      • Amanda Durepos

        Hey Sebastien, really appreciate the feedback. :) I’ll share it with the team.

    • At first I really thought you’re talking about a print magazine. I definitely enjoyed reading it!