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  • The Marketing Optimization Manifesto [Typographic Essay]

    Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.

    By WiderFunnel Marketing Optimization

    And if you need your website and/or landing pages to convert better, WiderFunnel know what they’re talking about. For a start, check out their section of optimization case studies. (Note: don’t bug them unless you get a ton of traffic, they’re super skilled and as such work with some bigger clients).

    — Oli Gardner

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products. We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers. By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products. Read post 1 of 30 in the Product Awareness Month blog takeover Check out the full month's calendar of 30 product awareness posts.
    » More blog posts by Oli Gardner
    • Test, optimize, test, optimize, than test some more :)

      • Oli Gardner

        Add, rinse repeat.

    • Although accurate and reflective of our industry, this is certainly not an INFOgraphic.

      • I pity the person who only considers info to be in the form of numbers, or compels others to conform to his or her narrow categorical boxes.

        • While I pity those who take personally a technical remark on their guest-published fancy Word document.

          • Oli Gardner

            Okay, kiss and make up guys. I get both sides. This isn’t a *standard* infographic. But information is information, whether numerical or not. And semantics are stupid. You either like it or you don’t. That’s all that counts.

            “Why can’t we all just get along” :) #hug

    • A difficult to read graphic with no new information – not up to your usual standards!

    • Justin M.

      Worst infographic of all time? Sheesh…

    • Have some attraction on the font but it is difficult to read. Typography is an important thing forEssay Writing Services but it should easy to read and easy to understand. Thanks