Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.
And if you need your website and/or landing pages to convert better, WiderFunnel know what they’re talking about. For a start, check out their section of optimization case studies. (Note: don’t bug them unless you get a ton of traffic, they’re super skilled and as such work with some bigger clients).