The Marketing Optimization Manifesto [Typographic Essay]

Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.

By WiderFunnel Marketing Optimization

And if you need your website and/or landing pages to convert better, WiderFunnel know what they’re talking about. For a start, check out their section of optimization case studies. (Note: don’t bug them unless you get a ton of traffic, they’re super skilled and as such work with some bigger clients).

— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. Goran Candrlic

    Test, optimize, test, optimize, than test some more :)

  2. Yotam

    Although accurate and reflective of our industry, this is certainly not an INFOgraphic.

    • Chris Goward

      I pity the person who only considers info to be in the form of numbers, or compels others to conform to his or her narrow categorical boxes.

      • Yotam

        While I pity those who take personally a technical remark on their guest-published fancy Word document.

        • Oli Gardner

          Okay, kiss and make up guys. I get both sides. This isn’t a *standard* infographic. But information is information, whether numerical or not. And semantics are stupid. You either like it or you don’t. That’s all that counts.

          “Why can’t we all just get along” :) #hug

  3. Nancy

    A difficult to read graphic with no new information – not up to your usual standards!

  4. Justin M.

    Worst infographic of all time? Sheesh…

  5. Alyssa

    Have some attraction on the font but it is difficult to read. Typography is an important thing forEssay Writing Services but it should easy to read and easy to understand. Thanks