Design and UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]

As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important.

The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results.

Last year we saw the rise of mobile-first design, full-width hero images and user-driven storytelling. This year we’re seeing a big push toward hyper-personalization, bots and even (shameless plug) targeted popups.

Ultimately, though, we marketers are most interested in trends that make the most impact where it truly counts… conversions.

The brilliant folks at The Deep End Design have whittled down the ever-growing list of design and UX trends to bring you only the most promising ones.

Of course, as with all trends, we don’t truly know their worth until we can test them out for ourselves. So don’t take this list as gospel. Rather, use it as a jumping off point when planning initiatives for the upcoming quarter and beyond.

design ux trends 2017 blog

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About Amy Wood
Amy Wood is a former writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame
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  1. bluesphere

    This is very helpful resources. Great article

  2. Sean Morgan

    Thanks for sharing, some great insights, It will be interesting to see how engaged people could become with bots as a primary contact source when online.

  3. Jessica Stafford

    Great infographic Amy! Always a pleasure to read your insights.

  4. stevebeam

    I’m not sure I know what a cinemagraph is or if I’ve seen one.

  5. Daniel Hoshor

    Thank you for sharing! Great content. I’m a entrepreneur in the making, so this is great to hear. Thank you for sharing your passion and great knowledge!

  6. Louisa McGowan

    Really interesting insights and I agree with them all apart from the last one. A more traditional navigation trumps a never-ending scroll page in my experience because users get lost too easily and find it harder to discover or remember where on the page the information was that was useful to them…

  7. Liyans Infotech

    Very Useful info.
    Thanks for Sharing.

  8. balakrishna

    Thanks for sharing this great insights, It will be interesting to see how engaged people could become with bots as a primary contact source when online

  9. Liyanstech Com

    Really informative article.Thanks for sharing.

  10. Educa India

    Very Useful Information.Thanks for Sharing.

  11. JanBask Training

    Thanks for the simple info-graphics with perfect explanation.