Win Back Prospects with Better Cart Abandonment Emails [INFOGRAPHIC]

Paul Simon knows exactly how to get rid of a lover, but if you’re an ecommerce brand trying to win back shopping cart abandoners, you better start singing another tune. (What’s that, Justin?)

Our friends over at Email Monks put together this comprehensive infographic all about what makes your visitors leave and how you can be proactive about getting them back with optimized cart abandonment emails.

Are your shipping prices too high? Are you dealing with a pack of hedonic shoppers? The first step is to understand the psychology of why people leave — then you can get to work on how you can prevent it.

Ready to get started? Feast your eyes on the infographic below.

Cart Abandonment Emails Infographic (1)

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About Amanda Durepos
As Unbounce’s former blog editor, Amanda Durepos curated and crafted content to help marketers be better at their jobs. When she wasn't managing the editorial calendar for the Unbounce Blog, she was wrangling internal and external subject matter experts, helping them educate other marketers in an entertaining and actionable way. You can follow her on Twitter but she’s mostly just making puns.
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Comments:

  1. Jaroslav Pilny

    Hi, thanks for the infographics!

    What concerns me is whether cart abandonment emails comply with personal data protection. For instance, in the Czech Republic, you are not allowed to send commercial offers without previous consent of recipients. So if the person leaving the cart if the first-time visitor, won’t it be distracting for him/her when I force him/her to enter e-mail address and to agree with commercial offers at the very beginning of the purchase process?

    Thanks for your opinion.

    Jarda

    Reply
    • Kevin - EmailMonks

      In countries such as Czech Republic & Germany, as you are not allowed to send commercial offers without previous consent of recipients, you can send first email seeking the consent of the recipient. In this email, you can mention the benefits of receiving emails from your company, but make sure you don’t include any promotional content. Once you get a confirmation from the recipient, you can send second email as a cart abandonment email.

      PS: Many countries include their very own email laws so you need to strategize your email marketing accordingly.

      Reply
      • Alena

        Actually, that’s not true. In the Czech Republic you can’t send even the email with consent request. By local law It’s a commercial email as well.

        Every email mentioning name of your company and displaying your product and services (website link etc.) is considered commercial.

        Reply
  2. Jeeshi

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    Awesome infographics, gonna see it now.

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  5. Shivani

    The most of contents can be peas full for me.I really enjoyed the post.that’s not true. In the Czech Republic you can’t send even the email with consent request. By local law It’s a commercial email as well.

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Comments