Next Level Landing Page Optimization: Before and After the Conversion

We spend a lot of time on this blog waxing poetic about the importance of optimizing your landing pages.

But landing pages are only one element of a stellar, high-converting marketing campaign. And focusing all of your attention on optimizing only one element is just foolish.

‘Cause — pardon the cliché — but a chain is only as strong as its weakest link.

Image via Giphy.

If you’ve optimized your landing pages and you’re still not getting the results you wished for, maybe there are broken links elsewhere in your conversion chain — like before and after the landing page?

Not sure? We created a 24-page guide for Unbounce customers to help them maximize the value of their landing pages, but we like you too and figured you might find it useful — regardless of whether you use Unbounce to build your landing pages or not.

The guide will help you optimize every step of your prospect’s conversion journey:

  • Before the landing page: Are you doing enough to send healthy doses of traffic to your landing pages? Are there distribution channels you’re missing? How can you use each most effectively?
  • On the landing page: Are you making the most of that sweet traffic by constantly optimizing every element of your landing page for more conversions?
  • After the landing page: After people convert on your optimized page, are you making their next step crystal clear? Are you missing additional conversion and nurturing opportunities on your thank you page?

Are you optimizing your entire conversion funnel?

Download this 24-page whitepaper and learn how to better optimize your entire conversion funnel -- both before and after your landing page.
By entering your email you'll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.
default author image
About Amanda Durepos
As Unbounce’s former blog editor, Amanda Durepos curated and crafted content to help marketers be better at their jobs. When she wasn't managing the editorial calendar for the Unbounce Blog, she was wrangling internal and external subject matter experts, helping them educate other marketers in an entertaining and actionable way. You can follow her on Twitter but she’s mostly just making puns.
» More blog posts by Amanda Durepos


  1. interior design melbourne

    HI, Thanks for sharing your informative and amazing post, I hope everyone will be benefited if they read all of your post. Please write more for us as we learn more.
    thanks again,
    Take Care.

  2. Christine

    On clicking “Get the White Paper” the page cycles back to the form instead of linking to the download.

  3. Hugo

    Hello thank you for sharing, for sure I agree with all on this article is very useful, great to learn and understand what we have to do and what users want.

  4. David

    Great post. Thanks.

  5. Summit Protocol Digital Marketing

    Great Whitepaper. I like the phrase “…it needs to be supported by an
    influx of high quality traffic and a strong set of post-conversion tactics to keep leads
    engaged, along with continued A/B testing in order to maximize its conversion rate.”
    i.e. take a more holistic approach to your marketing. Use multiple channels to follow up and engage but also aim for quality leads.

  6. Crazy Tom

    Howdy appreciate it intended for giving, beyond doubt When i go along with many within this document can be quite practical, good to know in addition to realize what we’ve got to complete in addition to what exactly end users wish.

  7. balakrishna

    Thanks for sharing your amazing post, I hope we will be benefited if they read all of your post. Please write more for us as we get more. information
    thanks again

  8. jenny watson

    On clicking “Get the White Paper” the page cycles back to the form instead of linking to the download.