A Recipe for the Perfect Landing Page

All great meals starts with a great recipe. The same goes for your landing pages.

So what are the ingredients that make a tasty conversion experience? Check. I’ve got them all prepped in little glass bowls for you.

And how about some directions you can follow as you construct your landing page? Check. There are 9 steps below to hold your flour covered hands.

And remember, once you’ve baked your first page, you’ll want to do multiple taste tests to make sure your visitors bite…


the perfect landing page recipe
Author: Oli GardnerDesigner: Denis Suhopoljac

To see what your landing pages can look like when they’re fully baked, check out this list of 35 Beautiful Landing Page Designs.

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— Oli Gardner

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About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
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