A Recipe for the Perfect Landing Page

All great meals starts with a great recipe. The same goes for your landing pages.

So what are the ingredients that make a tasty conversion experience? Check. I’ve got them all prepped in little glass bowls for you.

And how about some directions you can follow as you construct your landing page? Check. There are 9 steps below to hold your flour covered hands.

And remember, once you’ve baked your first page, you’ll want to do multiple taste tests to make sure your visitors bite…


the perfect landing page recipe
Author: Oli GardnerDesigner: Denis Suhopoljac

To see what your landing pages can look like when they’re fully baked, check out this list of 35 Beautiful Landing Page Designs.

Embed this infographic on your site

— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. A Recipe for the Perfect Landing Page [INFOGRAPHIC] « The Marketing Automation Report

    […] on unbounce.com Share this:TwitterFacebookLike this:LikeBe the first to like this. Uncategorized ← […]

    • Olumide

      Landing pages are used for conversions. If you don’t have what to sell, what will be the use of a landing page? Also, how can I get products or services that will necessitate the use of landing pages on my page? Thanks

      • Teej

        @Olumide, landing pages can be used for whatever you want them to be used for. They are typically used to collect e-mail addresses and product sales.

        You can use it to lead your visitor to whatever you want or need them to do.

        As for your second question, if you read about this site more, you’ll see that they have product(s) for what you are asking about. :-)

        • Sahil

          I agree with Teej here, I think we can use landing page for any purpose but they need to have a call for action from the visitor to convert more.

  2. Owen McGab Enaohwo

    Oli can I send you a link to my landing page which I will be using Unbounce to create so that you can critique it?

  3. Sitebee

    Would you say landing pages with duplicate content still work?

    I have a freelance client who wants to target 50+ areas, I`m in the process of creating landing pages for each of these areas, the problem is creating unique content of all of these landing pages and the time vs costs.

    I`ve noted on similar websites in the clients field are using duplicate / spun content and their landing pages still rank.

    What you be your advice?

    • Teej

      If your client uses PPC or social marketing, then duplicate content doesn’t really matter.

      If your client uses SEO, then you’ll need to link to those pages from other pages (and from other websites) as well. Or find another way to lead to those pages.

  4. Patrick Tasner

    This is it! I could really say that this is indeed perfect. For sure, this recipe would have a delightful result. I have done some landing pages but I missed some of these tips that are very beneficial. Thanks for sharing to us this yummy recipe of a perfect landing page,

  5. the hurricane marketing

    i really like it! the recipe idea for a post was great and it was a very enjoyable reading!

  6. Paul Marttin

    Great article

  7. mcaullum

    really a worthy share or i must say a recipe for a dominating landing page

  8. Jordi

    That’s a very nice style for a landing page, never seen before. Maybe it’s the “the secret recipe” for boost conversions!

    Great job!

  9. seo specialist

    That list was actually useful, thanks!

  10. Lee

    Great recipe Oli. In the last example given, when you say personalized message, was the intro actually “Hi blog reader”… Or was it Hi ?


  11. John

    you already have 4 CTA on this page :)

  12. tom

    thanks for this article, just read it and these lines will help me to inform all the well known agencies how to proceed the landing page topic in a better way. Very useful content.

  13. bobi

    There are some great tips here, I will try to use them on some of my LPs

  14. Dan Carter

    My website sucks when it comes to conversions. Oli can I send you a link to my landing page which I will be using Unbounce to create so that you can critique it?

    • Oli Gardner

      Hi Dan,
      Sure thing. I have some critiques coming up that I could squeeze this into.
      Oli at unbounce dot com.

  15. Julieanne van Zyl

    For a minute there I thought I was really going to back a cake, love the way you did this infographic. Do you recommend putting testimonials on a “lead capture page” if it’s a short page, with only one opt in form?

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    nice article. good to read it.

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    For a minute there I thought I was really going to back a cake, love the way you did this infographic.

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  32. batu mulia

    This is a really good tip particularly to those
    fresh to the blogosphere. Brief but very accurate info… Appreciate
    your sharing this one. A must read article!

  33. kosmetik online murah

    Good day I am so happy I found your blog, I really found you by accident,
    while I was looking on Google for something else, Anyways I am hwre now and would just like to say cheers forr a remarrkable
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  35. hiasan dinding

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    thanks untuk semua informasinya :)

  37. Ashish Jain

    Delicious! Landing page one of the most important page of a website and giving it special treatment is very helpful. I loved reading this post!

  38. Some of Our Favorite Landing Page Resources

    […] about a counter-intuitive lesson! Start cooking up better landing pages today with Unbounce’s Perfect Landing Page Recipe infographic and blog […]

  39. Brian

    this is an amazing and detailed article. The following article will also enhance the above knowledge and show you how to create a killer landing page that is highly optimized.


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  41. bhai

    yah ,it is a perfect recipe for the landing page.

  42. jasa pembuatan toko online murah

    Greetings from Florida! I’m bored to tears at work so I decided to browse your website on my iphone
    durinhg lunch break. I love the knowledge you provide hede and can’t wat to take a look when I get home.

    I’m surprised at how fast yolur blog loaded on my cell phone ..

    I’m not even using WIFI, just 3G .. Anyhow, superb blog!

  43. Monse O.

    Great information, Oli. I found this article to be extremely helpful. Here’s another link that I think pairs well with your piece: https://ontraport.com/tools/blueprint/the-ultimate-blueprint-to-landing-page-optimization

  44. Ram Prakash

    Good template for recipe landing pages

  45. Toko / Jual Kacamata Murah Online

    I was wondering if you ever thought of changing the strufture of
    your website? Its ery well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or twwo pictures.
    Maybe you could space it out better?

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  47. jejualan

    thanks for your information, very useful to implement to my websites

  48. idwebhost

    nice recipe for amazing perfect landing page, thanks

  49. Steven Lil

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  50. Stefano Salustri

    Thanks for this useful recipe.

  51. Cakranet

    recipe is very steady, very helpful to optimize what we need on the website

  52. Jasa Buat Toko Online

    What an useful Information folks, keep it up

  53. Rukowebsite

    this is a very good idea, nice recipe with landing page, i want folllowing you to create something like this

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  55. a10

    Excellent read, Positive site, where did u come up with the information on this posting? I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work

  56. Bintaroweb

    Waw, Perfect Landing Page, very helpful to optimize what we need on the website…

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    Thank you very much! Your blog is always full of great idea. They are really helpful