The Psychology of Social Commerce [Infographic]

By on January 2nd, 2013 in Landing Page Optimization | 14 comments

There are many social factors routed in psychology that make people want to part with their money, but how can you leverage them to make your landing pages convert? The infographic below explores the stats of psychological spending, looking at some common brain triggers.

If you think you’ve been impervious to these subtle persuasions of the expert salesperson, then read on and learn how you’ve been coerced over the years without your brain even knowing it.

Social Commerce Psychology Infographic
Infographic by Tab Juice – Click for full size image.

— Oli Gardner

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About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner