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  • The Smart Marketer’s Landing Page Conversion Course

    Introducing the smart marketers landing page conversion course
    Today is the official launch of The Smart Marketers Landing Page Conversion Course

    The word ‘epic’ is often abused, in fact it’s been quoted as being the most overused word ever, along with the word ‘fail’. So I’m going to use it appropriately today to introduce you to something… well, epic.

    According to TheFreeDictionary.com, the word EPIC can mean:

    An episode in the lives of men/women in which heroic deeds are performed or attempted

    Let’s see if The Smart Marketer’s Landing Page Conversion Course fits the bill.

    Course statistics

    • 11 episodes – each will take you 30 minutes or less.
    • 10 world-renowned marketing minds.
    • 9 most excellent instructional videos.
    • 21,417 words, but who’s counting.
    • A worldwide community of internet marketers just like you, to discuss, share, and learn alongside.
    • 0 cost. Yup, we’re not charging anything for it. That’s not how we roll.

    I think that fits.

    The conversion course for smart marketers

    If you’re reading this, then you’re probably interested in getting more success from your marketing. That’s what the course is all about. Giving marketers access to the best insights on how landing pages can improve your conversion rates.

    You might know that you should be using landing pages, but might not know the best way to go about it. And the landing page conversion course is the perfect way to take you from zero to hero in a few weeks.

    What’s in this free course?

    In this 11-part course landing page expert Oli Gardner (that’s me!) will walk you through everything you need to know to create high-converting landing pages. The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go.

    Along the way, you’ll find expert tips and advice from some of the best online marketers around (see below), and countless examples of how to create marketing campaigns that convert.

    Episode 1

    Landing Page 101

    Learn why you should never start a marketing campaign without a dedicated landing page.

    Episode 2

    The 5 Essential Landing Page Elements

    Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.

    Episode 3

    Call-to-Action Design & Placement

    How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.

    Episode 4

    Lead Capture Forms

    Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.

    Episode 5

    Landing Page Copywriting

    Learn effective techniques for writing great headlines, calls to action, benefit statements and more.

    Episode 6

    Landing Page Design Principles

    4 classic design principles are examined to show how you can design your landing page for conversion.

    Episode 7

    The Psychology of Conversion

    Understand how to use simple marketing psychology to make your landing pages convert more prospects into leads.

    Episode 8

    Post-Conversion Marketing

    We’ll teach you how to keep marketing to your leads even after they have converted!

    Episode 9

    Landing Page Optimization & Testing

    Master the process of landing page optimization and start running your own A/B tests.

    Episode 10

    How to Explain the Value of Landing Page Optimization

    Learn the economics of conversion so you can show anyone how to effectively communicate the value of optimization.

    Episode 11

    Landing Page Examples

    Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.

    Expert advice from expert marketers

    We’ve gathered some of the smartest minds in the business to share their knowledge and advice, so you can get a wide range of perspectives and more importantly, learn from the best in the biz. Check out the list below.

    Oli Gardner

    Rand Fishkin

    Peep Laja

    Michael Aagaard



    Joanna Wiebe

    Roberta Rosenberg

    Linda Bustos

    Rich Page

    Want to be part of something epic?

    Start The Smart Marketers Landing Page Conversion Course today. Join your fellow marketers. Learn from them. Teach them some tricks, and in a month from now, we’ll all be smarter marketers.

    I’ll see you there.

    — Oli Gardner

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli can be found at marketing conferences worldwide – travelling with his fiancée and fellow marketer Nicole Mintiens – on his mission to rid the world of marketing mediocrity by using data-informed copywriting, Conversion-Centered Design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
    » More blog posts by Oli Gardner
    • Looks great Oli, just signed up.

      Very impressed with the line up as well, great team.

      Thumbs up.

      • Oli Gardner

        Nice! Really excited to see people progress through the course. Will see you in the course comments.

    • Can’t wait to get started – great idea :-)

    • Great idea Oli and our team signed up.

      Heading now into our 5th year @cazoomi this week and would like to say thanks for all the wonderful content, ideas and advice over the years on your team’s side.

      Has made us a better company for sure:)


      • Oli Gardner

        Awesome! 5 years, that’s great. And I’m glad you’re enjoying the content we push out.

    • Awesome, thanks for the free knowledge. You could upload this course to Udemy or similar websites for more tracktion :).

      Best Regards,

    • Wow! That’s quite a dream team of marketing experts you’ve assembled for the course. I’m really looking forward to this.

      • Oli Gardner

        Right? It’s going to be awesome. Welcome to the course.

    • Jim

      The outline looks great so I am in. I am interested in the Landing Page Copywriting part the most.

      • Oli Gardner

        Yeah, the copywriting episode is probably close to my favourite part of the course.

    • Looking forward to seeing the content writing for landing page episode. Overall looks quite promising. Great work Oli.

      • Oli Gardner

        Looking forward to seeing you in the course comments.

    • Thanks for this, sharing is caring always :) . Spreading the word to my team.

      • Oli Gardner

        Nice, appreciate you spreading the word.

    • Oli – Great materials – I am in. This is exactly what the internet is about — paying it forward. Learning while we are doing. Thanks for the materials we will be talking soon. Cheers

      • Oli Gardner

        Hope to see you throughout the course Brad.

    • Great lesson ! Very easy to understand and follow.

      I’m hoping in a future lesson we will learn how to use landing pages in a service based business to build an email list.

    • Hello Oli,
      It’s 2016 and this course is the best one. Thank you so much, you rock!

    • Dotun Oyebolu

      Can you develop a certificate so we are “Unbounce Certified”?