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  • The Smart Marketer’s Landing Page Conversion Course

    Introducing the smart marketers landing page conversion course
    Today is the official launch of The Smart Marketers Landing Page Conversion Course

    The word ‘epic’ is often abused, in fact it’s been quoted as being the most overused word ever, along with the word ‘fail’. So I’m going to use it appropriately today to introduce you to something… well, epic.

    According to TheFreeDictionary.com, the word EPIC can mean:

    An episode in the lives of men/women in which heroic deeds are performed or attempted

    Let’s see if The Smart Marketer’s Landing Page Conversion Course fits the bill.

    Course statistics

    • 11 episodes – each will take you 30 minutes or less.
    • 10 world-renowned marketing minds.
    • 9 most excellent instructional videos.
    • 21,417 words, but who’s counting.
    • A worldwide community of internet marketers just like you, to discuss, share, and learn alongside.
    • 0 cost. Yup, we’re not charging anything for it. That’s not how we roll.

    I think that fits.

    The conversion course for smart marketers

    If you’re reading this, then you’re probably interested in getting more success from your marketing. That’s what the course is all about. Giving marketers access to the best insights on how landing pages can improve your conversion rates.

    You might know that you should be using landing pages, but might not know the best way to go about it. And the landing page conversion course is the perfect way to take you from zero to hero in a few weeks.

    What’s in this free course?

    In this 11-part course landing page expert Oli Gardner (that’s me!) will walk you through everything you need to know to create high-converting landing pages. The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go.

    Along the way, you’ll find expert tips and advice from some of the best online marketers around (see below), and countless examples of how to create marketing campaigns that convert.

    Episode 1

    Landing Page 101

    Learn why you should never start a marketing campaign without a dedicated landing page.

    Episode 2

    The 5 Essential Landing Page Elements

    Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.

    Episode 3

    Call-to-Action Design & Placement

    How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.

    Episode 4

    Lead Capture Forms

    Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.

    Episode 5

    Landing Page Copywriting

    Learn effective techniques for writing great headlines, calls to action, benefit statements and more.

    Episode 6

    Landing Page Design Principles

    4 classic design principles are examined to show how you can design your landing page for conversion.

    Episode 7

    The Psychology of Conversion

    Understand how to use simple marketing psychology to make your landing pages convert more prospects into leads.

    Episode 8

    Post-Conversion Marketing

    We’ll teach you how to keep marketing to your leads even after they have converted!

    Episode 9

    Landing Page Optimization & Testing

    Master the process of landing page optimization and start running your own A/B tests.

    Episode 10

    How to Explain the Value of Landing Page Optimization

    Learn the economics of conversion so you can show anyone how to effectively communicate the value of optimization.

    Episode 11

    Landing Page Examples

    Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.

    Expert advice from expert marketers

    We’ve gathered some of the smartest minds in the business to share their knowledge and advice, so you can get a wide range of perspectives and more importantly, learn from the best in the biz. Check out the list below.

    Oli Gardner

    Rand Fishkin

    Peep Laja

    Michael Aagaard



    Joanna Wiebe

    Roberta Rosenberg

    Linda Bustos

    Rich Page

    Want to be part of something epic?

    Start The Smart Marketers Landing Page Conversion Course today. Join your fellow marketers. Learn from them. Teach them some tricks, and in a month from now, we’ll all be smarter marketers.

    I’ll see you there.

    — Oli Gardner

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products. We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers. By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products. Read post 1 of 30 in the Product Awareness Month blog takeover Check out the full month's calendar of 30 product awareness posts.
    » More blog posts by Oli Gardner