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The Perfect Landing Page Recipe

Put away your old recipes and get ready to learn how to cook up the perfect landing page.

All great meals starts with a great recipe. The same goes for your landing pages.

In essence, it’s all about planning.

So what are the ingredients that make a tasty conversion experience?

And how about the directions so that you can follow along step-by-step as you construct your initial landing page?

I say initial, because once you’ve baked your first page, you need to do multiple taste tests before your visitors will bite…

Author: Oli GardnerDesigner: Denis Suhopoljac

To see what your landing pages can look like when they’re fully baked, check out this list of 35 Beautiful Landing Page Designs.

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— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli can be found at marketing conferences worldwide – travelling with his fiancée and fellow marketer Nicole Mintiens – on his mission to rid the world of marketing mediocrity by using data-informed copywriting, Conversion-Centered Design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
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