The Perfect Landing Page Recipe

Put away your old recipes and get ready to learn how to cook up the perfect landing page.

All great meals starts with a great recipe. The same goes for your landing pages.

In essence, it’s all about planning.

So what are the ingredients that make a tasty conversion experience?

And how about the directions so that you can follow along step-by-step as you construct your initial landing page?

I say initial, because once you’ve baked your first page, you need to do multiple taste tests before your visitors will bite…

Author: Oli GardnerDesigner: Denis Suhopoljac

To see what your landing pages can look like when they’re fully baked, check out this list of 35 Beautiful Landing Page Designs.

Embed this infographic on your site

— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. Marketing Day: October 4, 2012

    […] The Perfect Landing Page Recipe, […]

  2. Jason Diller

    This blog post is . well. AMAZING.

    Do you guys sleep?

  3. | Wordpreneur

    […] Read full article @ Unbounce »»» […]

  4. Weekend Wrap 9 – Is SEO Dead? Penguin & Panda Updates & more

    […] The Perfect Landing Page Recipe This is a really smart infographic with tons of tips on what makes a landing page really convert. Nice idea to format it like a recipe! We are really enjoying the content from Unbounce at present! […]

  5. Die perfekte Landingpage – diese Zutaten brauchst du [Infografik] » t3n News

    […] In einer Schritt-für-Schritt-Anleitung und mit zahlreichen Beispielen gewürzt geben die Macher der Infografik ihre Tipps für die Gestaltung der perfekten Landingpage. Nicht fehlen dürfen natürlich die klare Werbebotschaft, die Handlungsaufforderung und aussagekräftige Fotos oder Videos des Produkts – am besten im Einsatz. „Bring deine ungeduldigen Besucher dazu, sich zu fühlen, als seien sie Kinder in einem Süßigkeitenladen“, rät Oli Gardner, Gründer und Creative Director bei Unbounce. […]

  6. Das Rezept für eine perfekte Landingpage › Notizen

    […] Unbounce gab es vor Kurzem eine kleine Infografik, die die Zutaten für die perfekte Landingpage […]

  7. Zelf online een infographic maken | bakerMEN

    […] Omwille van de voorgaande reden is het niet slim om een hele blogpost in één infographic te steken. Eerst en vooral is het sowieso not done om te veel tekst op een infographic op te nemen. Dit maakt de infographic zelf minder aantrekkelijk. Daarnaast heeft deze tekst ook geen enkele SEO waarde omdat deze in een afbeelding zit. Een voorbeeld van dergelijke fout vind je hier. […]

  8. Pieter Carette | SiteOptimo

    Nice roundup. On addition to number 3: it helps if your bullet points are check marks. A/B tested. :)

  9. Ashok Patidar

    Absolutely brilliant. :)