/ Online marketingTweet This! 66 Quotes From Outspoken Marketers By Stefanie Grieser on May 30th, 2013 in Online marketingTotal874 470 60 344Looking for something to inspire your marketing? Just follow these 3 steps and you’ll be well on your way.Check out the Free Marketing Wisdom Preview. Not all 66 quotes are in the SlideShare, but just enough to give you a visual taste of what’s to come.Read this post filled with the best marketing quotes to make you all the wiser. They are broken down by category for extra convenience (you’re welcome)Pick your favorites and tweet away. But don’t worry, you get to change the tweets before they go out. Just don’t change the quote :) Free Marketing Wisdom from UnbounceShortcut to the Best “Don’t use big words, they mean so little.” -Oscar Wilde» Tweet this «“Start testing and stop arguing.” -Jon Correll» Tweet this «“’I love being marketed to.’ Said no one, ever.” -Jess3» Tweet this «Conversion Rate Optimization“Never Submit.” -Ryan Engley» Tweet This Quote« “Average conversion rates are meaningless. Switzerland on average is flat.” -Chris Goward» Tweet this Quote «“What you prefer or what your designer prefers dosen’t matter if it’s not getting you conversions.” -Naomi Niles» Tweet This Quote «“If content is king, then conversion is queen.” -John Munsell» Tweet this Quote «“I don’t care much for best practice – I care about conversions. That’s why I test.” -Michael Aagaard» Tweet This Quote «“Don’t optimize for conversions, optimize for revenue.” -Neil Patel» Tweet This Quote « “Your opinion doesn’t matter.” -Brian Massey» Tweet This Quote« “Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow” -Bryan Eisenberg» Tweet this Quote « “What you prefer or what your designer prefers dosen’t matter if it’s not getting you conversions.” -Jen Gordon» Tweet This Quote « “HiPPOs are idiots. Stay out of the zoo when it comes to optimization ideas.” -Oli Gardner» Tweet This Quote « Copywriting“Remove 50% of the copy on your page, then remove half of what’s left.” -Steve Krug» Tweet This Quote «“Don’t use big words, they mean so little.” -Oscar Wilde» Tweet This Quote « “Why waste a sentence saying nothing?” -Seth Godin» Tweet This Quote « “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” -Leo Burnett» Tweet This Quote « ] “The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon.” -Robert Cormier» Tweet This Quote« Data-Driven Marketing“That which is measured improves.” -Karl Pearson» Tweet this Quote «“You have to know what strings to pull before you can becomes the puppet master.” -Dholakiya Pratik» Tweet this Quote «“Learn to love the data and, for heaven’s sake, write well.” -Ian Lurie» Tweet this Quote «“Measurement is Like Laundry. It Piles Up the Longer You Wait to Do It” -Amber Naslund» Tweet this Quote «“In God we trust. All others bring data.” -Edwards Deming» Tweet this Quote «A/B Testing“A/B Testing is about letting the customer do the talking, without actually talking.” -Siddharth Deswal» Tweet This Quote «“Don’t test the depth of a river with both feet.” -Boganzi Andrew, African Proverb» Tweet This Quote «“Not enough people are testing. It’s really depressing. If we could just get more people running very basic A/B tests, the impact would be huge to their bottom line, to their career, to their status in the company.” – Anne Holland» Tweet This Quote «“Start testing and stop arguing.” -Jon Correll» Tweet this Quote «“Running an A/B Test without thinking of statistical confidence is worse than not running a test at all.” -Peep Laja» Tweet this Quote «“I have not failed 10,000 times. I have successfully found 10,000 wats that will not work.” -Thomas Edison» Tweet this Quote «“Testing leads to failure, and failure leads to understanding” -Burt Rutan» Tweet this Quote «“If you double the number of experiments you do per year, you’re going to double your inventiveness.” -Jeff Bezos» Tweet this Quote «“The best thing about a failed A/B test is that it kicks you in the crotch, reddens your cheeks and makes you try harder the next time.” -Oli Gardner» Tweet This Quote «Pay-Per-Click“Every search has a story. Find it.” -Chris Thunder» Tweet this Quote «“Don’t bid more than you can afford! More often than not, the top position isn’t the most profitable.” -Aaron Levy» Tweet this Quote «Social Media“Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.” -Brenda S. Stoltz» Tweet this Quote «“Social media are tools. Real time is a mindset.” -David Scott» Tweet this Quote «“Content is fire. Social Media is gasoline” -Jay Baer» Tweet this «“Our head of social media is the customer.” -McDonald’s» Tweet this Quote «“You are what you tweet.” -Alex Tew» Tweet this Quote «“I hear YouTube, Twitter and Facebook are merging to form a super Social Media site – YouTwitFace.” -Conan O’Brien» Tweet this Quote «“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” –Corey Eridon» Tweet this Quote «Email Marketing“There are countless ways to build lists, but trust is what builds relationships.” -Hunter Boyle» Tweet this Quote «“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” -Ramsay Leimenstoll» Tweet this «“Email has an ability many channels don’t: creating valuable, personal touches – at scale” -David Newman» Tweet this «Lead Gen “There is no black magic to successfully attracting customers via the web.” -Rand Fishkin» Tweet this Quote «“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” -Eric Bower» Tweet this Quote «“The lead generation process starts by finding out where your target marketing ‘lives’ on the web.” -Wayne Davis» Tweet this Quote «“It’s important to decide on what types of leads you want at the middle & bottom of your sales funnel.” -Chris Knipper» Tweet this Quote«Content Marketing “Content Doesn’t Win. Optimized Content Wins” -Li Evans» Tweet this Quote «“90% of your effort should go into creating great content, and 10% into link building.” -Cyrus Shepard» Tweet this Quote «“We wrote our first blog post before we wrote our first line of code.” -Jon Miller» Tweet this Quote «“The only way to win at content marketing is for the reader to say, ‘This was written specially for you’.” -Jamie Turner» Tweet this Quote «“Yesterday’s home runs, don’t win today’s games.” -Babe Ruth» Tweet this Quote «General Marketing Goodness“The difference between winning and losing is most often not quitting.” -Walt Disney» Tweet this Quote «“Never let your campaigns write cheques that your website can’t cash.” -Avinash Kaushik» Tweet This Quote «“Done is better than perfect.” -Facebook» Tweet this Quote «“It’s always better to disappoint people up front than to piss them off later.” -Lance Jones» Tweet this Quote «“Find ways to get offerings people in front of the people most likely to love them.” -April Dunford» Tweet this Quote «“When all things are equal people buy price! When all things aren’t equal people buy value.” -Peter Ramsden» Tweet this Quote «“We need to stop interrupting what people are interested in & be what people are interested in.” -Craig Davis» Tweet this Quote «The Risk of Insult is the Price of Clarity.” -Roy H Williams» Tweet this Quote «“’I love being marketed to.’ Said no one, ever.” -Jess3» Tweet this Quote «“Creativity comes from a conflict of ideas” -Donatella Versace» Tweet this Quote «“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” -Guy Kawasaki» Tweet this Quote «“Do not wait to strike till the iron is hot; but make it hot by striking.” -William B. Sprague» Tweet this Quote «“If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.” -Jim Stengel» Tweet this Quote «“The customer isn’t always right. But if you don’t listen to them, your product won’t be either.” -Oli Gardner» Tweet this Quote «“The most powerful element in advertising is the truth” -Bill Bernbach» Tweet this Quote «“A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide.” -Doug Brown» Tweet this Quote «Have any stand out marketing quotes you would like to add to our list? Share them in the comments! PS – A big thank you to those of you who responded to my Tweets, you know who you are.— Stefanie Grieser About Stefanie Grieser As the 9th employee at Unbounce, Stefanie Grieser has gone from scrappy startup marketer to passionate, scale-up leader, heading up international markets, partnerships and events. She was named top 100 female marketers to follow and loves turning a good idea into an impactful, memorable experience. Find her on Twitter @smgrieser.» More blog posts by Stefanie Grieser