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  • Be a Better Blogger Using Google Analytics [PODCAST]

    Here’s a blogging strategy that would make Data proud. Image by JD Hancock via Flickr.

    As content marketers, we pour our heart and soul into every piece of content we create – which is why it’s super frustrating to spend an insane amount of time on a blog post only to have it flop.

    But what if there was a way to easily tell whether a blog post idea will resonate with your audience, all while making your brainstorming process a breeze?

    Say hello to your new best friend, Google Analytics.

    In this episode of the Call to Action podcast, we spoke with Andy Crestodina from Orbit Media about Google Analytics reports that’ll help make your blog content more successful by leaps and bounds.

    In this episode you’ll learn…

    • The Google Analytics reports that’ll help you find the juiciest keywords for your posts.
    • The one character trait that sets marketers apart from advertisers.
    • How to put together a blog ideas cheat sheet that you can refer to next time you have writer’s block (or simply want to write a killer post).

    Listen to the episode

    Listen on iTunes.
    Prefer Stitcher? We got your back.

    Mentioned in the podcast

    About Stephanie Saretsky
    Stephanie Saretsky is the Multimedia Producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
    » More blog posts by Stephanie Saretsky
    • In the podcast, Andy mentions a Google Document that he uses that is a content creation template. Can you provide a link to that?

    • Wow. Really nice article. I am new to Google podcast but I believe this article has helped me with my difficulties.

    • How do we get access to the templates Andy mentioned he uses? The host said they would be included on this post.

    • Track, analyze and optimize your online marketing performance. We show you what’s working and what’s not across all your channels.

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