[PODCAST] Every Piece of Content Marketing Needs to Serve One of These Four Goals

Is your content missing the goal? Image by Rainer Stropek via Flickr

With everyone and their grandma pumping out blog posts and ebooks galore, it takes a lot of effort to get your content in front of the right people.

On this episode of Call to Action, we speak to Shopify’s Tommy Walker about his open letter to content marketers and what it takes to rise above the noise.

As he explains in the podcast, every piece of content you create needs to fit into a larger strategy and have one clearly defined goal from the start.

Tune in to learn…

  • The four goals that should drive your content marketing strategy.
  • Tips on how to create an efficient content publishing schedule.
  • Why you should take a step back from writing to focus on the bigger picture.
  • How to ask readers for a sale without sounding salesy.

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Mentioned in the podcast

— Stephanie Saretsky


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About Stephanie Saretsky
Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
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