You don’t need to be a hacker like Angelina to growth hack your content marketing. Image source.
Growth hacking has become a bit of a marketing buzz word in recent years, and for good reason – the strategy has helped many marketers accelerate the growth of their business at what seems like an impossible rate. By identifying and focusing on what works, marketers everywhere are generating bigger wins with less effort.
If “hacking” can help you grow your business, can it also help your content marketing efforts?
In this episode, we speak to Garrett Moon, co-founder of CoSchedule, about easy-to-implement growth hacks that will make your content marketing more effective.
In this episode you’ll learn…
- How learning a bit of HTML can give your content a leg up in search results.
- Why releasing their financials helped Buffer create buzz and boost their traffic.
- If you should actually be planning that funeral for guest blogging.
Listen to the episode
Listen on iTunes.
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Mentioned in the podcast
- Growth Hacking definition via the Conversion Marketing Glossary
- 9 Content Marketing Growth Hacks to Drive Traffic and Conversions by Garrett Moon via Unbounce
- Transparency Dashboard via Buffer
- 5 Growth Hacks for Converting the Right Customers with Your Landing Page Unwebinar by Sean Ellis via Unbounce
- Theme Music: “Gypsy Song” by the Freak Fandango Orchestra, available on the Free Music Archive, under CC by license
Comments:
Mark Whois
Hi Stephanie, I don’t know anything about hacking
Stephanie Saretsky
Well if you’re interesting in content hacking, then this is the perfect Call to Action episode for you! Thanks for listening.
Jonathan
Developer + seo + analytic specialist = hybrid. I’ve been using rich snippets in the cosmetic surgery field an have seen much success. Use google highlighter tool if you not a dev. But better get those dev skills up times are changing. Also great video.
Stephanie Saretsky
Good point, learning how to do basic coding can’t hurt! Thanks for listening.
Granulr
Website development seems to have made a dramatic change over the years, not only do we have to make a website, but its all about SEO and Content. Website Development can only get you so far now, everything SERPS is now content! But the thing I find is that new businesses that have great offers and products people are after cannot get fount easily.
Kumar
Thanks much for sharing such a interesting post.
http://www.websitedevelopmentservices.co.in/