How To Increase Your PPC Leads in 5 Easy Steps [INFOGRAPHIC]

Optimizing your AdWords account without direction is a bit like signing up at the gym without a personal trainer.

Sure, you’re probably making small, incremental gains, but you secretly know that things would be more efficient if you just had a little help.

If you want direction from someone who really knows what they’re doing, check out this infographic case study by digital marketing agency SMB Clix.

When they took over their client’s three-and-half-year-old Google AdWords campaign in January 2015, they uncovered many ways their budget was going to waste. So they gave the client’s account a little makeover.

And boy did they see resulting #gains: they increased PPC leads by more than 600% and decreased their cost per acquisition by more than 86%. Think your AdWords account could benefit from a new workout plan? This infographic could be your #swolemate.

Increase your leads infographic

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About Amanda Durepos
As Unbounce’s former blog editor, Amanda Durepos curated and crafted content to help marketers be better at their jobs. When she wasn't managing the editorial calendar for the Unbounce Blog, she was wrangling internal and external subject matter experts, helping them educate other marketers in an entertaining and actionable way. You can follow her on Twitter but she’s mostly just making puns.
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  1. sam thomas

    digital marketing is very important to every business . every business should have a marketing plan to expand their bussiness..

  2. Alberto Tirado

    Thanks for the info!

  3. David

    I’m not trying to sound snarky. The steps are fine and solid, but they lose credibility when they say they decreased CPA by 750%. It really decreased by 86.6%, (75-10)/75.

    Otherwise, good infographic.

    • KB

      Agreed. It looks like they got some great results, but you can’t reduce CPA by more than 100%…unless you somehow convinced Google to pay YOU for every click. ;-)

    • Micheal Brennan

      Hi David, we created the infographic and you aren’t being snarky, actually you are 100% correct. Here’s how I made the mistake:

      To calculate the percentage increase in leads I used the number of leads before we took over (four) versus the number of monthly leads after we made all of the changes mentioned (twenty-four)

      24 divided by 4 multiplied by 100 over 1 = 600. So the number of leads increased by 600% and this is correct.

      I then used the same logic to calculate the percentage decrease, which I’ve now realised is a mistake..

      75 divided by 10, multiplied by 100 over 1 =750. So I thought hey that’s a 750% decrease. Should have used the formula you mentioned or else “decrease divided by original number multiplied by 100.”

      It’s a glaring error and I really appreciate you pointing it out as we missed it… by a mile. I’ve forwarded a corrected version of the infographic to Amanda and updated it on our own site also. An 86% decrease in CPA ain’t so bad either though right?

      • David

        86% is great Michael. I’ll take that any day. I knew how you calculated it and figured you knew what you were doing. You just got started with the increase and continued on without blinking an eye for the decrease. I’ve done something similar. We’ve all done it. My mistakes just aren’t as public. =).

        Good job on the improvement.

  4. Rahul Ghosh

    Very useful articles especially the point that cutting keywords that are not converting into visitors are useful. Also, a little advanced method would be to see the time and location of your conversion for some industry. If you find a certain time that converts better schedule your ads accordingly.

  5. Devjeet

    What about bid adjustment based on device? Based on my past experience I have come to a conclusion that not all business performs equally well on mobile device, tablets and desktop all. Some business receives more conversions from desktop computers and some of them have made for mobile device and tablets. I think device based bid adjustment could also help getting more conversions.

  6. Bharat

    negative keywords always play an important role.
    thanks for your suggestion.

  7. Ankit

    Great work. This should improve my adwords targeting.

  8. Alexa Stelzl

    Great infographic!

    I am doing something very similar with a client of mine right now and can only say it really increases conversion rates to focus on correction of keywords.. also I would look at the devices and, as someone has said already, also look at device-based bid adjustments..

    Thanks for sharing!

  9. Shivani

    If your goal is to increase your traffic for your site, the main action is to get closer for your goals. This will be able to increase your traffic for your clients to spend more money. To generate leads you should follow these steps.

    * Stop Ad Text Testing Temporarily
    * Separate Content Network
    * Ads All match types
    * Site Related Keyword Tool
    * Set daily budgets

  10. Willian Smith

    nice posts
    all of your above points are good and informative

  11. Flavius Noja

    Hi Amanda!

    Thank you for this awesome infographic!


  12. nabila mughal

    very best your blog ,,,,, and i like so much your website

  13. Jeannie Hill

    A useful article on PPC leads. And even more exceptional is the trust built by an honest confession. “It’s a glaring error and I really appreciate you pointing it out as we missed it… by a mile.” We all make mistakes, but few own them so well. What a remarkable professional example of building relational trust.

    Uniquely optimized landing pages for each ad group is key; however, it may still take a sufficient ad budget and using every extension possible to gain sufficient wins in the AdWords auction.

  14. Aman Sharma

    This would be the Beneficial Article For me in Future.

  15. Lets Develop

    Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
    Thanks for sharing this post.

  16. Abhishek

    nice info about ppc ad network… Now i’m managing our adword campaign free of mind

  17. Maria

    Great article! Thank you!

  18. tv9live

    excited about the post to read, awesome information.

  19. abnlive

    great to come to your site as the information shared is good and is explained in simple words.

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  21. Donald Parker

    Creative and informative Infographic, I will going to follow these for my client too. Thanks for the tips .