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Save the Date for Unbounce’s Call to Action Conference 2017 Thumbnail

Save the Date for Unbounce’s Call to Action Conference 2017

This June, conversion kings and queens from across the land are preparing to dine on a feast of glorious digital marketing knowledge, served up by an elite selection of speakers. Here’s the agenda for Unbounce’s Call to Action Conference: three full days of carefully curated marketing talks, workshops, networking events and parties.
What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders Thumbnail

What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

Conversion optimization is big business, and the online world is awash with “experts.” Spotting the fakes is hard — anyone can call themselves a Conversion Rate Optimizer (CRO), but it takes a very specific skill set to actually be one. So whether you’re looking to hire a CRO or to wear the title yourself, we asked 8 legit CRO experts what it actually takes.