Think SEO is a Game? It Kinda is – Here’s the Proof [Infographic]

Are you an uber SEO or card game nerd? Then you’ll love this crossover. This is a great (and really fun) breakdown of the players in the world SEO and each of their “powers”.

Which character are you?

Tell us which character you are in the comments. And why…

— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. Oli Gardner

    I’d love to see someone make a real game out of this. Someone do it!

  2. Alex Kay

    Oli, it’s called making money on the internet… just sayin’!

  3. Nick Simard

    SEO is really like a game where you never know that what’s coming next and you’ll fall back if you don’t have backup plan.

  4. Dire

    oh, I would love that seo was a game, it would be much more entertaining to do it, very funny the cards game, something like magic the gathering!

  5. chris

    Where’s the Black-Hat SEO with xrummer n all?

  6. Simon Quance

    Smile learn engage = great content – well delivered. Congrats!

  7. Halfdan Timm

    I’m the affiliate. No shame in admitting that – although affiliate marketing doesn’t have to be as shady as it’s put out to be here. Affiliate can provide value to the user; it’s just too easy to spam along seeing as that works RIGHT NOW. More or less.

    Awesome infographic! :-)

  8. Knuth Becker

    I really like the infographic! Especially becuase I’m also an gamer, and it SEO makes sense to me, when representing SEO as an game :-)

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  11. Jennifer

    Thanks for your marvelous posting! I actually enjoyed reading it, you may be a great author.I will make certain to bookmark your blog and may come back in the foreseeable future.

  12. Latlon Technologies

    wonderful info-graphics. its really shocking to see that SEO is like a game