Think Outside the LinkedIn Box For B2B Social Lead Gen [Infographic]

I can almost smell the skepticism from here. Are you an old-school marketer, a fence sitter, stubborn or just late to the game? If you’re a B2B marketer, you need to think outside of the obvious, LinkedIn – which is great ‘n’ all, but your real denial is when people start saying you should use Twitter and Facebook to generate or close more leads.

Well, the proof is in the pudding, or in this case stats. There is a ton of useful data in this infographic, so digest it, believe it, use it to convince your boss it’s worth your time.

» Don’t forget to use the tweetable stats and quotes at the bottom of the page so you can sound super smart on Twitter.

There are also a couple of links at the end that will help you dig a little deeper into how to get started using social media for finding and nurturing your leads.

Selling Through Social Media to Close More Leads InsideView

Tweetable Stats

• Companies that use Twitter get 2x the number of leads per month
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• IBM got a 400% increase in sales tied to a social pilot program
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• Companies who have an active blog report that they get 67% more leads
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Useful Links About “B2B Marketing With Social Media”

• B2B Marketing Innovation: Social Media Marketing Tips from Amber Naslund of SideraWorks
• How B2B Marketers Use Social Media: New Research
• 5 Ways to Use B2B Social Media to Improve Content Sharing

— Oli Gardner