Posts by Amanda Durepos

We Crowdsourced Answers to 7 Lead Gen Landing Page Questions (#CROchat)

In our recent #CROchat, we asked Oli Gardner and our community members how they appeal to prospects on their lead gen landing pages. If you missed the live chat, not to worry. We’ve rounded up the biggest knowledge bombs that were dropped.

A Scientific Model for Creating Emotionally Powerful Landing Pages

Buyer personas can sometimes feel like wild generalizations – but conversion expert André Morys used MRI scans to bring some actual science into the equation. Read on to learn how to apply his process to your landing pages.

4 Expert Tips for Writing Landing Page Copy That Doesn’t Suck

Landing page design isn’t just about good looks. If you want a long-term relationship with prospects, you need a lil’ brains behind all that brawn – in the form of super persuasive and smart landing page copy.

5 Annoying Barriers to Conversion on Your Mobile Landing Pages

Are your mobile landing pages frustrating the crap out of people? We watched conversion experts Oli Gardner, Peep Laja and Craig Sullivan tear a bunch of mobile pages to shreds. In the process, we uncovered five common mistakes to avoid if you don’t want your mobile users to bail.

A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help)

If you don’t have a deliberate and structured approach to running your marketing campaigns, then you’re not likely to see measurable results. Here’s a blueprint for launching successful marketing campaigns – with a selection of hand-picked tools to help you through each step.

What Are Your Marketing Predictions for 2015? [Interactive Infographic]

With every new year comes a slew of marketing “predictions” posts. While we have our own ideas, we’d much rather hear from our fellow comrades in the marketing trenches. What do you predict will shape the year ahead?

11 Actionable Content Marketing Articles You May Have Missed in 2014

This year, the marketing team at Unbounce read so many actionable, thought-provoking blog posts that made us rethink our content strategy. For our last blog post of the year, here are 11 of our favorites to help you step up your content marketing game in 2015. Happy holidays and see you all in the new year!

3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy

Designing landing pages for mobile isn’t easy – you’ve got to cram all of the essential elements into half the space. In our recent Unwebinar, CRO expert Bryan Eisenberg shared three questions you can ask to create well-rounded landing page experiences for your mobile users.

How to Make Your Landing Page More Persuasive Using Buying Modalities

Are you marketing to Iron Man or Jack Sparrow? What questions would Sherlock Holmes have if he landed on your page? Here’s a simple framework for tailoring your campaign to any personality type.

Double Your Win Rate with Hiten Shah’s Data-Based A/B Testing Process

A structured A/B testing process helps you generate bigger wins with less effort. In our recent Unwebinar, Hiten Shah shared his four-step process, so you can formulate smarter hypotheses and develop an intuition for future tests.

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