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The Social Media Manifesto for Customer Success

By , July 11th, 2011 - 5 comments

By changing a single word from “support” to “success” – you can change the operational mindset of your company and how you interact with your customers. Rather than being a reactive mechanism that merely absorbs frustration, you can design a culture of proactive enablement predicated on creating ways for your customers to achieve success.

[CONTEST] Write a Guest Post for Unbounce & Win an iPad 2

By , July 7th, 2011 - 3 comments

Unbounce is running a guest blogging contest – The 2011 ConversionFest Blogging Challenge. If you’re a marketer and think you have the writing chops to compete with the best, then this is the place to show off your mad skills. 3 lucky bloggers will be walking away with a shiny new iPad 2 and a bundle of prizes from our contest sponsors.

Clicking Me Softly: A 5-Day Crash Course in Conversion

By , July 6th, 2011 - 5 comments

Whether or not you know how to optimize the customer-meets-business interaction, the simple truth is that conversion – and the optimization of your conversion rate – is the most fundamental element of a successful online business. (Disagree? Jump to the comments and let’s discuss).

50 Things Every Marketer Should Do Before They Die

By , June 27th, 2011 - 29 comments

Think you’re a rockstar marketer? Scan the list & add up your total, multiply it by 2 and add a % at the end – that’s your rockstar score … everything that’s left is your marketing bucket list.

[HOW TO] 5 Ways To Create Social Landing Pages That Convert

By , June 20th, 2011 - 19 comments

In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so.

New Features: Constant Contact Email, Rapleaf Social Lead Data, a Sexier Dashboard & More…

By , June 20th, 2011 - 1 comment

There are so many awesome things we just released (especially if you thing “so many” means 4). You’re busy, and maybe even bored, so I’ll keep the intro super short and dive right in:

Constant Contact Email Integration! – Connect your leads form to Constant Contact to become a better email marketer. Can I get aContinue Reading

The 12-Step Landing Page Rehab Program [Infographic]

By , May 30th, 2011 - 36 comments

“My name is Earl. My conversion rate sucks, and I can’t stop sending traffic to my homepage.” Well done, you just passed the unofficial first test of landing page rehab. Now study the infographic to see where each step in the program should be applied to the conversion funnel.

10 Ways to Increase Conversions on Mobile App Landing Pages

By , April 20th, 2011 - 17 comments

Got a mobile app you want to sell? Then listen up. We just created a new set of mobile app templates – currently for iPhone and Android apps – and to make sure we got them right, we collaborated with a team of world class mobile “appsperts” (that’s app and experts rolled into one). Namely, Ken Yarmosh and Jen Gordon…

Unbounce Integrates with AWeber for Email & Lead Management

By , April 14th, 2011 - 1 comment

Following popular demand from Unbounce customers, we’re really excited to launch an integration partnership between Unbounce (for landing pages) and AWeber (for email and list management).

Unbounce now integrates our lead gen landing pages directly with AWeber email lists.
If you’re doing email marketing, there are a few things you can do with landing pages to increaseContinue Reading

The HiPPOs Have Left the Building… A/B Testing is Back

By , April 1st, 2011 - 3 comments

A huge Hippo-sized thank you to the hundreds of people who submitted their questions to our fake panel of HiPPOs. Happy April Fools Day…

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